Home Resources Blog


In a marriage made in information heaven, Wufoo has announced integration with Campaign Monitor, meaning that you can now synchronize names and email addresses collected from your forms to an existing Campaign Monitor subscriber list. Additionally, it is possible to receive real-time notifications regarding your Wufoo forms from up to 9 additional services, including your mobile device.

Setting up Campaign Monitor integration with Wufoo is dead easy – simply build a form, edit your Notification Settings and select Campaign Monitor from their application list. Once you provide your Campaign Monitor API key, you’re on the road. Take a look at Wufoo’s screencast to see this in action.

Using Wufoo’s stunning form builder, you can build bespoke surveys, sign-up forms, to-do lists, product order forms, online petitions and more. These forms can be embedded into existing pages, or hosted. Wufoo also features secure payment integration, not to mention a swag of gorgeous reports to help you visualize your collected information. With notifications, you can be kept up-to-date with details regarding form completions, plus sync these details to a number of services including Campaign Monitor.

By integrating with Campaign Monitor, Wufoo has streamlined the collection of information via their forms by allowing you to automatically sync names and email addresses to an existing subscriber list. You can then send your registrants email messages such as reminders, offers and newsletters, all with Campaign Monitor’s renowned email design, delivery and reporting functionality. Please note that contact details can only be transferred from the point at which you set up this integration; existing details in Wufoo will not be synced to Campaign Monitor.

Wufoo offers a number of pricing plans to suit your requirements. Take a look at their feature tour, or try them out for free.

More information is to come in the next few days regarding Wufoo’s updated Notification Settings, so take a look at their announcement and latest integration blog post.

  • Finge

    Finally Wufoo got around to making the integration, have been waiting for this. Wufoo and Campaign Monitor is a match made in heaven!

  • Andy

    This is great news, as we use Campaign Monitor for most of our clients. 2 great solutions working together is always good. Would be far more useful if you could specify a rule for adding the person to a list though (say, if they checked a specific checkbox for example). Keep up the great work!

  • Jason

    This is a great addition. I just add this to two existing forms and it was amazingly simple. As Andy mentioned, it is lacking the ability to add rules based on a box being checked.

    One important thing to note is that it doesn’t allow you to export names/emails that have already been collected. It only works on entries from this point forward. Past entries would need to be exported from wufoo and imported to Campaign Monitor.

  • Paul Farnell

    For me personally, this is the most useful API integration with Campaign Monitor so far. This is going to be awesome. So useful. Great work Wufoo!

  • Jason

    I think this has the potential to be incredibly useful but without the ability to filter based on a checkbox, its usefulness is minimal.

  • Ros Hodgekiss

    Update: Wufoo have just added an additional post to their blog about Campaign Monitor integration, now with more screenshots.

    We’ll pass on the feedback about it needing rules/filters – Jason and Andy, you make great points there.

  • Oliver Meakings

    Can you just clarify the legality of actually collecting and subscribing people with these forms. There is no check to opt-in functionality, and no double opt-in email. Surely, at the very least, we need to be using copy to explain to users that completing these forms adds them to a mailing list.

    Obviously if the sole purpose of the form is to solicit details for contact this may be okay, but if the form has another purpose and also collects emails for a newsletter then I am sure we need to clarify this.

    For a company that has a fantastic track record in best practice when it comes to subscribing, unsubscribing and managing mailing list users, this appears to be an oversight; it seems almost to be a loophole in the functionality?

  • Jason

    Good question Oliver.

  • Cas Johnson

    For those looking for a ‘right now’ solution to the checkbox issue – We’ve been using Campaign Monitor and Wufoo for awhile now, and using their APIs have been able to add a checkbox to any Wufoo form we create that will add them to a Campaign Monitor list. It’s not as quite as easy to setup as this new integration point, but it works.

  • Tim Sabat

    @Oliver: we’re working currently on some opt-in logic that we hope to have live soon. Think of it as a mini ‘Logic and Branching’, which we’re also working on full-time. The creator of the Campaign Monitor integration will have the option to check for the presence/absence of a checkbox which will determine whether or not we call the API. The option to double opt-in is not configurable through the API, but is rather a property of the list you choose to subscribe your users to.

  • Jdawg

    Thank you for this. It looks like as of now, the checkbox issue has been fixed. On my form, you have to check the box in order to be subscribed via Campaign Monitor.
    Wufoo + CM = awesome.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free