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Today we’re super excited to announce a new mobile optimized version of Campaign Monitor that gives you and your clients quick access to great looking reports on any campaigns you’ve sent. It’s fast, looks great and is available now. Just head to your account on any popular mobile device like an iPhone or Android and the mobile version will be shown by default. You don’t need to install anything, because it is a web application, not a native phone application.

Here’s a quick preview of how it looks on an iPhone.

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A focus on reporting

When deciding what functionality to include in the mobile version, we’ve been keeping a close eye on our customers. It turns out that the most popular section of your account accessed by a mobile device is campaign reporting, so that’s where we focused our efforts. More than 95% of all mobile visitors also come in on an iPod or iPhone variant, so we put a lot of work into making sure the experience was perfect on these devices in particular. It’s a really nice way to get the latest stats on a campaign you’ve sent in a couple of thumb presses.

Great for resellers

One of the biggest issues that stopped us from building a dedicated iPhone application (as opposed to a mobile optimized web version) was that it wouldn’t be any use to our customers who were reselling Campaign Monitor to their clients. We’d have to mention the name Campaign Monitor for starters.

By taking the web application approach, we can keep everything private label. When you or your clients log into their account, there is no mention of Campaign Monitor. We even honor the color scheme you’ve chosen in your account and use that same theme in the mobile version. It’s a great new feature you can pitch to your clients, especially if they’re iPhone addicts like most of our office.

Launch it like a real application

One great thing about the iPhone is that you can launch web applications just like a traditional app you’ve bought from the App Store. By heading into your account with Safari and adding it to your Home screen, you have a dedicated button that will load your latest reports with a single click. We even provide a nice icon and loading screen for you and your clients while the latest stats are downloading.

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There is lots of cool technology under the hood of our mobile version, and I’ll be sure to share some of the more interesting details in a future post.

Easy switching

While the mobile version is all about your campaign reports right now, you can still switch to the full version of Campaign Monitor and access all our functionality with a single click. At the footer of every page is a link to switch to the corresponding page in the full version of the app. We’ll automatically switch you back to the mobile version the next time you log in.

Tell us what’s next

We’ve got lots of our own ideas on other features that would be handy in the mobile version. With the first release out the door, we’d love to hear what else (if anything) you would like to see in future updates.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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