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At Campaign Monitor we do our best to really sweat the details. While we’re all big fans of shiny new features, it’s always important to balance that with continual improvements to the existing software. This is especially important for those common parts of Campaign Monitor you all use day in, day out.

One such area is importing your email content. In many cases, you might import a draft you’ve been working on, send a preview to a colleague and notice one or two tweaks you’d like to make. While we did our best to make this process painless, there were always more clicks in this workflow than we were happy with. Not any more.

Fewer page reloads

We still think the wizard process of building your campaigns is the smartest approach, but this led to some steps being split over multiple pages. We’ve ditched these unnecessary page reloads and combined multiple steps into a single page. Here’s the new import page which loads without a page refresh and takes a tabbed approach to your import options.


Send a preview on import

Instead of requiring you to import your content and select your recipients before you could send yourself a test email, we’ve build that right into the import process. You can now fire off a test email the moment you import your creative. If you spot some changes you’d like to make, you can reimport and re-test in a couple of quick clicks.


You can still do more advanced testing of personalization or run a full design and spam test later in the process, but this is really handy for a quick review or debugging a design issue in a specific email client.

Remembering your preferences

During this redesign process, we had a closer look at which of the two importing options was more popular. Turns out there was a fairly even split between importing via a URL or file upload. Importing from the web was slightly in front, so we made that the default tab. However, the moment you switch to the file upload approach we’ll remember that preference and load that tab by default the next time you import. Of course, you can still switch to the other approach with a single click.

These tweaks are part of a series of optimizations we’re performing across Campaign Monitor, but we’ve also got some exciting new features to announce over the coming days. Stay tuned.

  • Peter

    Love it. It seems that process of sending out the email campaigns gets easier and easier.

    A win for both designer and clients.

    Thanks guys

  • bluesix

    Awesome – I was just about to email you about this.. the back and forth for making lots of minor edits was starting to get to me. Nice work.

  • Wayde Christie

    Gold! This was my number one request. Cheers guys.

  • Tim Dawson

    Perfect! I also felt something was a bit backward about the import process!
    Nice work guys :)

  • Wayde Christie

    I will assume this was implemented exclusively for me.

  • David Greiner

    Thanks for the great comments all, nice to see you guys enjoy tweaks like this as much as we do. I’d also like to thanks Wayde, who did manage to drive home just how important this improvement was.

  • Wayde Christie


  • Ian Silber

    My #1 request as well.


  • Damien Buckley

    Great improvement – anticipating a lot of additional work I’ve been doing here for a while…

  • Chris Guillou

    +1 for the test send immediately after import :-D

  • Wolf

    This great. This was my #1 gripe about Campaign Monitor.

  • holder10

    The new “subscription confirmed” web-messages look much better as well. :)


  • Taylor Twilight

    This’ll make Campaign Monitor so much easier to use, thanks a lot!

  • Rich

    Nice one. Testing just got easier.

  • tom-c

    Thank you sooo much for the ‘Send a preview on import’!

    One less thorn in the Outlook 07 testing hell!

  • Brian

    I think there is a bug on ‘Import from My Computer’. I can’t get it to accept the upload of any HTML file that try. Even ones that used to work. Help! I’ve got a some email to get out!

  • Stig Morten Myre

    Brian, could you email us the files you’re trying to import? We’ll be happy to have a look.

  • David

    CM just keeps getting better! The more I use this web app the more I love it. I’ve become a huge salesman for this product and am very excited about re-branding it for my company. Clients we’ve migrated to this from other mailers are loving it too!

  • Shane

    I held off as long as I could – but autoresponders moved from a would-like to a must-have. Let me know if you ever get it.

  • Brian Thies

    THANK YOU!! Love the new test send feature!

  • Ariane

    This is AWESOME and for sure will help saving time with the testing process. Thanks!

  • Diana Potter

    Hi @Shane, autoresponders are on the coming list. We’re working on them but we don’t have a timeline right now. We have confirmed that it’s something we’re actively developing though, we’re just working to get it perfect.

  • Kevin

    Wow, I was just about to send you guys an e-mail asking for this. You beat me to it! Thank you!!!

  • justin

    How about dumping in the html into the page itself? That way it’s easier to make small edits if needed in the future? This is the way mailchimp does it.

  • Ros Hodgekiss

    Thank you for the suggestion, Justin. It is possible to make small edits if you use our visual editor with a template, no dumping required. I’ll pass on the feedback for campaigns imported from your computer, though :)

  • Gary W

    I recently had the [dis]pleasure of creating email campaigns for 2 clients who were already set up with iContact and Constant Contact. I gotta say, CM’s campaign import feature is 1000 times better than either of them! I was pulling my hair out with their rudimentary import and copy-and-paste the code methods. I was so spoiled by CM. Keep up the good work, guys!

  • Peter Collins

    It’d be great if the sending of test emails could be added before defining recipients when using saved templates also, instead of only for new campaigns or templates on uploading.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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