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Good news! You can have up to 50 custom fields in your subscriber lists.

If you’ve been poking around your subscriber lists lately, you may have noticed that there are now up to 20 custom fields available per list, in addition to name and email. That’s right, we’ve doubled the maximum number of custom fields available to you and your clients!

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This has been a very popular request amongst folks wanting to synchronize their favorite CRM software with their subscriber list, or import a detailed customer contact list into Campaign Monitor. So, we agreed – 10 custom fields just wasn’t enough for what a lot of folks would consider standard contact information, let alone all the other details you may want to include in your subscriber list. Note that each field can contain up to 250 characters.

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With 20 custom fields (in addition to name and email), there’s lots of room to do some clever segmentation with your lists. For example, you may have read earlier on about our integration with Flowtown. Now, there’s room to populate 6 custom fields with Flowtown-supplied profile information, with lots of fields to spare. Imagine… With all those fields, you can send really targeted campaigns, personalize your newsletters in wonderful ways and even create unique URLs to pre-populate forms on your site! Find out more about the smart ways you can use custom fields.

Let us know if there’s anything else you would like us to add or improve when it comes to managing your subscriber lists – we’re here to make your campaigns easier to send and more awesome than ever.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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