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Alongside our ambitious design and spam testing update, we’ve made a handy improvement to subscriber list management, by adding pre-filled ‘state’ and ‘country’ values to your custom fields! Lets have a look at how this can help you collect and update subscriber details, then segment your lists.

New country and US state fields

Prior to this update, creating drop-down lists of countries and states in your subscribe forms could be a real bugbear. In the past, folks have had the choice of using text fields, hacking together a drop-down list with a squillion options, or adding each individual state/country to a custom field via the app. Of course, none of these approaches were really practical, so we added two new data types – ‘Country’ and ‘US States’ – to automatically generate drop-down lists for you.

To add state and country fields to a given subscriber list, simply create a new custom field. In the data type drop-down menu, you will see the two new options:

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If you keep “This field should be visible to recipients…” checked, your subscribers can then update their state and country values via your preference center:

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Then, in ‘Create a subscribe form’, you can quickly and easily generate a form with a state and/or country drop down list:

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If you already have a subscriber list with a list of US states or countries defined, you can import this into Campaign Monitor and map your existing records to state and country custom fields. Any records that don’t match the options available within these fields can be mapped manually during the import process.

Targeting your subscribers by location

It goes without saying that this will be very useful for folks wanting to segment their lists by geographic location. For example, you might want to send a campaign offering free shipping on your products to recipients in North America only. Or perhaps you might want to append links with your recipients’ state, so you can track where most of your clicks (or orders) are coming from. Either way, having pre-filled state and country fields makes this a straightforward and less error-prone task:

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Thank you to everyone who suggested improvements to the list management process. Even at the best of times, managing subscribers and custom fields can be a tricky task, so we’re always looking for ways to make things simpler and more efficient. We hope this seemingly small change will save you and your clients a considerable amount of effort when creating custom fields, while making it much easier segment your lists in the long run.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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