Earlier this week we made a small change to how unsubscribes are handled for all of your subscribers. Before I get into the details though, a bit of a background…
For many people, email can be a common way for unwanted nasties like worms and trojans to infect a computer. To combat this, many anti-spam companies have integrated their software into email clients and mail servers. One of their major lines of defence is to quickly check each of the links in an email to make sure they aren’t trying trying to trick an unknowing user into opening one of these goodies. To do this, the anti-virus software actually visits every link in your email. Trouble is, that means they also take a ride on our single-click unsubscribe process and accidentally unsubscribe that person from your list.
The unsubscribe link is clicked
<noscript> tag, we show a simple page asking them to click a link to confirm the unsubscribe.
We can confirm that the anti-virus software won’t click this link, and only a very small percentage of your subscribers will ever have to go through this extra step to unsubscribe from your list.
We’re very happy to put an end to those pesky unwanted unsubscribes, and even happier that we could pull it off in an elegant way that doesn’t damage the current experience for your subscribers.