Back in March last year I excitedly posted that we’d passed $3 million in profit automatically earned by our resellers. Yesterday, I had the chance to take a peek at the numbers from December and realized we’d reached another big milestone.
Here’s a chart that breaks it all down by showing the total profit earned by resellers since we launched the ability to set your own prices in 2007.
While breaking the $5 million barrier is exciting enough, it’s the rate of growth that blew me away. It took us two full years to reach the $1 million mark. The next million took eight months, then five, then four and now a little over three months to break $5 million. In 2010 alone our resellers earned close to $3 million without lifting a finger. 2011 is going to be a big year for you guys.
The best part is, this is just the tip of the income iceberg. It only includes cash automatically earned by marking-up our pricing. Loads of you do your own invoicing, charge for template design and also offer advice and consulting on an ongoing basis, none of which is included in this total.
Another thing I’ve noticed is our monthly pricing is getting extremely popular with resellers. That makes sense. Placing clients on a marked-up monthly plan means much more predictable passive income for you and encourages your clients to stay regular with their newsletters. We’re seeing more and more resellers make the switch each month.
Most importantly for me, this continuing trend shows that offering email marketing to your clients is a powerful side business for lots of you, and a profitable full-time business for many more. In a game where the majority of you get paid for your time, it’s refreshing to see people generate income without lifting a finger, and keep their clients happy in the process. After all, that’s why we built Campaign Monitor in the first place.