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Earlier this week we released a big improvement to the snapshot page you use to see what your subscribers have been up to. While the old design focused only on their campaign activity, the new design makes things a lot more personal. Here’s how it looks (click the image for a full-size version):

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The new snapshot includes a great deal more about each subscriber, but does so in a cleaner and less cluttered design. For each subscriber, we now also show you…

Where they’re based

The launch of Worldview earlier this year opened up a new world of geo data on your subscribers. For any subscriber that’s opened an email from you, or clicked a link, we’ll now show you where they were on a map the last time they interacted with you.

On top of the latest location, we’ll also show you where each open, click and share has taken place over time. It’s amazing how may of our own subscribers open our emails in lots of different locations.

What they look like

If the data is available, we’ll also show you a small photo of your subscriber. While it won’t be available for everyone, it’s a nice touch that makes for a much more personal experience than just seeing an email address.

If they love you or not

The new snapshot now shows a small chart that illustrates how each subscriber has been interacting with you over time. It’s a nice way to spot trends at a glance and see if your subscribers are becoming more or less likely to open your emails, visit your site or share your content with their friends.

Super quick editing

On top of this new data, updating any subscriber’s details is now much snappier allowing you to basically edit in place instead of redirecting you off to a different form. It’s only a subtle change, but makes for a much nicer experience, especially when you need to update more than one subscriber’s details.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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