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Today, I’m very happy to announce the release of RSS to email support in Campaign Monitor. Sure, RSS to email has been done before, but I can promise you it’s never been done like this. We went back to the drawing board and put together what we think is the nicest, easiest to use RSS to email tool on the market. Over the last few years this has consistently been one of the most requested features we’ve ever had, and we’re really happy with how it came together. Here’s how it works…

A new type of campaign

Recurring RSS is an entirely new type of email campaign. In a nutshell, it allows you to automatically send an email to your subscribers whenever you update your site or blog. We then show you elegant reports that make it easy to see what your readers are actually interested in. Here’s a quick video tour showing some of the highlights:

There are lots of nice touches throughout this feature, but here are a few of the standouts.

Reporting you can learn from

Just like regular one-off campaigns, we provide you with a detailed report that shows the performance of your recurring campaigns over time. You can easily spot trends over time, dig into what posts were popular for a specific email, and even see what the most popular posts of all time are.

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We also show you which countries your readers are from, and with complete Worldview integration you can even watch your subscribers open your campaigns in real-time.

Roll your own design

Instead of limiting your emails to a range of templates, you can create your own recurring RSS design by adding a few simple tags to any HTML page. Those of you already familiar with our template language will be right at home with the new <datarepeater> tag.

imageView the RSS template language and download a sample template

Our new template language for RSS campaigns allow you to include specifics from each post in your RSS feed like the date it was published, a link to comments, the author who wrote it and more. You can even use the <layout> to create a series of alternating designs for each item in your RSS feed.

Or, customize a template in seconds

For those of you that don’t want to start from the ground up, you can use the template builder to quickly create a great looking mobile-optimized design for your RSS campaigns. We’ll automatically show you your feed content and let you customize how it should be displayed to your subscribers.

Facebook and Twitter integration

We’ve made it easy to add social sharing features to your recurring RSS campaigns. By adding our social sharing tags, your subscribers can easily Like any post on Facebook or tweet about it to their own followers.

Flexible scheduling

You can choose to send these campaigns on a daily, weekly or monthly basis. You can get even more granular and send each campaign on the second Monday of every month at 9.25am. We’ll leave it up to you.

As well as flexible scheduling, you can also select a range of recipients. It might be a single list, multiple lists or even different segments. This means you can create multiple recurring RSS campaigns and then let your subscribers choose the frequency they’d like to get updates from you. Passionate readers can get daily updates, while others can get a slimmer summary each month.

That’s not all folks

While automatically sending is great for some, what if you’d like to populate some of your email content from an RSS feed, but not necessarily send it on autopilot. Maybe you only want to include certain posts, or it’s secondary content like a sidebar of upcoming events you’ll be hosting.

In the next few days we’ll have another exciting new feature to share that lets you do just that. And here it is… introducing One-Click Content.

Update: PAYG support is here

While we initially launched RSS to Email for only monthly customers, we just released an update that means PAYG customers can now set up recurring RSS campaigns too. Check out the details.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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