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When we launched Campaign Monitor 8 years ago, we started with the simplest pricing in the industry. Just one cent for each recipient plus a $5 delivery fee. This was great for those that didn’t send all that often, but not so good for our customers who send a lot of email. So in late 2010, we introduced monthly pricing, where you can send a lot more emails for a low monthly price.

I’m very proud of the fact that in the eight years since we launched, we’ve never raised these prices. And today, we’re doing just the opposite.

Every tier just got cheaper

We’ve lowered the price for every single tier, and added two new tiers to help drive our prices even lower. Here’s a quick overview of the changes:

Subscribers Old Price New Price You Save
0 to 500 $15 $9 $6
501 to 2,500 $30 $29 $1
2,501 to 5,000 $55 $49 $6
5,001 to 10,000 $100 $89 $11
10,001 to 15,000New tier $250 $129 $121
15,001 to 25,000New tier $250 $199 $51
25,001 to 50,000 $500 $299 $201
50,001 to 75,000 $700 $449 $251
75,001 to 100,000 $900 $599 $301
100,001 to 150,000 $1,250 $759 $491

We’ve automatically applied the lower prices to your account, so you’ll start saving from your next monthly charge on.

Two new tiers

We’ve seen a lot of requests from customers who had trouble justifying the price increase from $100/month to $250/month when their list grew past 10,000 subscribers. The last thing we want to do is discourage you from growing your audience, so we’ve split up the old 10,000 to 25,000 tier into two new tiers.

If you have between 10,000 and 15,000 subscribers, your monthly price just dropped $121 on the spot. If you have between 15,000 and 25,000 subscribers, you’ll also save more than $50/month.

A quick FAQ for our resellers

If you have clients that are paying for their own campaigns, you’ll be pleased to know we put a lot of thought into how these price reductions will impact these clients.

I’m marking up my clients prices, how does this impact them?

In a nutshell, it won’t. We’ve kept the prices your clients are paying exactly as they were, only now you’re automatically earning more profit. You can decide if you want to pass on the saving to your clients, or enjoy a healthier margin.

I’m not marking up clients, how does it impact them?

If you’re not marking a client up, they’ll automatically get access to the new lower prices from their next charge onwards. Alternatively, you could jump in and mark their prices up to what they used to pay, and earn a profit automatically. It’s your call, but by default they’ll be paying less from now on.

A change to send limits

On top of the lower monthly prices, we’ve made another change that may impact a small number of customers. Previously all our monthly tiers below 50,000 subscribers didn’t have a send limit. A send limit basically puts a cap on how many emails you can send each month before we bump you up to the next tier. With the new lower prices and the introduction of our new unlimited plan, all our basic monthly plans now have a monthly send limit that’s 5 times the maximum number of subscribers for that tier. This means you can still send 5 or 6 campaigns each month for no additional cost.

Only a small number of customers on our low volume tiers typically send more than 5 or 6 emails each month, so this change will largely go unnoticed. Having said that, we’ve been sure to grandfather all our current customers who historically send lots of emails each month, so they will continue to have no send limit.

Introducing the Unlimited Plan

On top of these big price reductions, we also just launched a completely new type of monthly plan for our customers that send a lot of email. The Unlimited Plan is just that, unlimited emails every month all for a low fixed price, with plans starting at just $29/month.

This means that if you send 10,000 or 10 million emails in a given month, you’ll pay the same low price. It covers regular campaigns, autoresponders, recurring RSS to email campaigns, one off emails triggered via our API. Everything we offer is included and unlimited. On top of this, all customers on our unlimited plans get free design and spam testing too. Run as many tests as you like and don’t pay us a cent extra.

We’ve been trialling a number of high volume customers on this plan for the last few months, and it’s been super popular. We can’t wait to see how it goes now that it’s available to everyone. I’ll be sharing more details about the new plan in a follow up post shortly. In the mean time, enjoy the new prices.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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