It goes without saying that it’s been a big 12 months in Campaign Monitor land. However, before we get into thick of 2013, we’d like to share some of our milestones, then find out how we can make this year an even better one for you and your clients. After all, it was your feedback and support that made it all happen.
A renewed focus on resellers
Let’s start out with some of the things which we hope made things easier for designers and agencies. What comes to mind first is our team management and collaboration update, which gave designers the ability to provide multiple people with access to a client account, with permissions to do tasks like view reports, upload templates and more. This was something that had been heavily requested – and we were more than happy to get into your hands. After all, email marketing is a team effort, so making the app something that could be securely used by your client, your intern, your accounting guy and whoever else was a big step forward.
Simpler ways to build your lists
Getting new signups into your subscriber lists as seamlessly as possible was a goal for this year, so it was with much pleasure that we rolled out Enlist, our very own app for transforming your Apple iPad into a subscribe form. Thousands of downloads later, it has proven itself to be a hit.
Just weeks previous, we also overhauled our subscriber import process. Alongside a new look and drag-and-drop interface, you can now also import Excel and compressed (.zip, .rar) files, watch how the import is progressing and weed out dud email addresses.
Fast track your campaigns with RSS content
Like the team management and collaboration update, the ability to send RSS-to-email campaigns was another in-demand item we let loose this year. Being able to automatically convert blog content into email campaigns was a big win for many of our customers, especially in light of Feedburner’s uncertain future.
Not wanting to stop there, we also made it possible to add RSS content to regular email campaigns via the email editor. We call it one-click content and hope it saves you time when composing campaigns.
Developers using our service may have noticed some of the new methods we added to our API last year (and updates to existing ones). Useful additions have included the the ability to create campaigns from templates and transfer email credits between clients – our official wrappers have also been kept in step with this new functionality, too. For the latest, it’s well worth keeping an eye on our API announcements forum.
A massive site makeover
If there was anything more thrilling than taking the wrapping off our new site in June, it was receiving your feedback. It was so good to not only receive a lot of constructive stuff, but to top things off, gems like this:
The new @campaignmonitor redesign is beautifully done. I’m a huge fan of the new identity.
— Andy Smiff (@Andy_Smiff) June 25, 2012
The response to our new design and branding was overwhelmingly positive. As was the response to a swag of new guides and resources that we added for good measure. In particular, our Guide to Responsive Email Design is worth a read if you’re keen to get your head around 2012’s email marketing hot topic – mobile email.
Now, this is only the skinny of what kept us busy behind the scenes in 2013. We wish we could do the proud parent thing and mention all of the smaller changes, like the extra design and spam tests and countless UI tweaks, but we won’t bore you with the details. Instead, we hope that they’ve improved your workday, even if they often go largely unnoticed (that’s okay).
On the home front, our team grew by 18 people this year. Now, we’re no mega-corp, so that’s kind of a big deal to us. With all these extra hands on deck, we’ll be bringing you faster replies to your support questions, more useful features and a rock-solid service into 2013 and beyond.
What can we do to make your 2013?
Last but not least, we wanted to hear your take on what one thing you’d like to see added or improved this year. Is there a feature you’ve always wanted, or a topic you would like to see covered in a guide? As always, we’re listening, so please let us know all about it in the comments below. And don’t forget that you can always chime in on our forums, or say hi to our team!