A person subscribing to your list is one of the greatest compliments a business can get. In many cases, it’s more important than that person buying something from you. A purchase can be a fleeting, one-off event. Someone going out of their way to hand you their personal details and saying “I want to keep hearing from you” can be a much more meaningful commitment, and opportunity. Today we released an exciting new feature that helps you better connect with these important people.
Subscriber Notifications provide a beautiful, flexible new way to keep up with the people joining your subscriber lists. We’ve given you and every person in your account complete control over what details you’d like to know about and when.
If you’re interested in learning everything you can about each person that joins your list, you’re going to love our instant notifications. You can activate them on a list-by-list basis, and every time someone signs up, we’ll send you something like this…
Each email will include all the data they might have supplied when subscribing. Plus, we’ll show you exactly where they subscribed from and if available, what they look like. It’s amazing how quickly this turns them into a real person instead of just another email address. These notifications can be set on a list-by-list basis, so you’re only updated instantly when you need to be.
Daily, Weekly or Monthly Summaries
As well as instant notifications, you can also choose a daily, weekly or monthly summary that gives an overview of all the new subscribers across every list. We’ll show you where they’re from, which lists they’ve been added to and even pull out a few friendly faces.
How to turn notifications on
This feature is now live and available for all customers. You’ll notice a new option in the sidebar of “Lists & Subscribers” like this…
From there you can select any lists you’d like instant updates for, and if you’d like to receive a daily, weekly or monthly summary across all of your lists.
Just like every email you send with Campaign Monitor, each notification will support a single click to turn notifications off, or change your preferences.
Private label notifications for your clients
First things first, notifications will not be turned on by default for you or your existing clients. But, if your clients would find these notifications useful, they can easily activate them from their own accounts and we’ll send them a version that respects any branding you’ve made to your own account. As always, there won’t be any mention of Campaign Monitor.
Here’s how it might look if your company is called ABC Widgets…
These notifications are set on a per-person basis. As long as a client has permission to manage their own subscribers, they can head into their notification preferences and choose the types of updates that suit them. Please also note that while notifications are off for all existing people in each client, any new people that are added in the future with “Manage Subscribers” permission will have a weekly summary turned on by default, which they can change at any time.
A focus on the right people
One final point worth mentioning, these notifications are all about organic subscribers joining your lists. This means we won’t notify you about subscribers you manually import yourself, only those that join from your subscribe forms, an integration you might have set up, Enlist or the API.
We’re really happy to get this one out the door, it’s something we’ve seen a lot of requests for over the years. A big thanks to everyone who got in touch and requested this – your feedback is what fuels these kinds of improvements. We’ve got another exciting subscriber related announcement coming in the next couple of days, so stay tuned for all the details soon.