Last month we announced a new design for creating and sending email campaigns. We’re always looking at ways we can make Campaign Monitor even easier to use, so we gave the whole workflow a new, cleaner look and feel – and also spent some time improving the usability of things like subject line personalization.
Following launch we received lots of positive comments on how clean and simple the new design was. As with all our releases though, nothing is ever final. For this one there were two main bits of feedback that kept popping up:
- Some people were having trouble finding their templates as they were seeing import as the default option.
- The send immediately option was the default but when it comes to striking fear into the heart of the email marketer, it turns out there’s nothing quite like the prospect of accidentally hitting send before a campaign is ready.
Armed with this customer feedback, we also dug into the data to see what else we could learn. We picked up some subtle changes in behavior following the redesign. Some of these were great, but there were a few standouts which backed up the feedback we’d been hearing from customers and we decided to make a few changes.
Now if someone has a template available, that is the default content creation option they will be presented with.
Plus, by picking either send now or schedule as the default we knew we couldn’t cover everyone’s preference for the way they would send out a particular campaign. Being such a critical step in the workflow we decided the best approach would be to merge the options into one page where you could easily choose what best suited you.
We want to thank everyone for their valuable feedback. Your input is what ultimately makes Campaign Monitor the tool you need it to be. Have you got an example of your own iterative design process? Or maybe you’ve seen a post-release UX update done well? Share your experiences in the comments below.