Sending emails to targeted segments of customers improves your campaign performance, and now we’ve got an easy way for you to see which of your segments are performing best so you can continue to personalize your marketing efforts.
A few months ago we showed you how you can use segments and dynamic content to increase your conversion rate by making sure that you’re sending the right content to the right people. Now we’ve taken it a step further and built awesome reporting so you’re able to see just how well each segment is performing, and use it to further improve your campaigns.
So let’s look at how to use this report.
Comparing Segment Performance
Let’s look at one of the most common examples of using segments to create personalized emails based on where your customers are located. For instance, say you want to localize content for your top 5 regions and identify which one has the highest engagement. Once you’ve sent a campaign to your selected segments you’ll be able to view a new report in the sidebar of your Campaigns tab under ‘Lists & Segments’.
Here you can view the following metrics across all lists & segments that were included in your campaign:
- Spam complaints
This allows you to easily identify which of your segments have the highest and lowest engagement so you can identify ways to optimize the performance of your campaigns. For example, Campaign Monitor customer Birchbox (shown in the examples) can use this data to focus its marketing efforts on highly engaged regions and invest more in the product lines that are popular.
Whether you’re a business to consumer (B2C) company like Birchbox or a company that sells to other businesses, understanding how your audience is engaging with your campaign content can help dictate where to focus your marketing efforts and even your products themselves.
Send a campaign and check it out!