Today we’re seeing a revolution in email marketing — a revolution in design. Marketers want their emails to look like websites. In fact, many of our great customers are on the leading edge of this revolution. The world’s highest-performing email campaigns are full of big, bold, full-width hero images. They serve up personalized content, extremely relevant to the recipient. They are beautifully branded, with the correct colors, fonts, and design delivering a consistent experience across all interactions with a brand. They are mobile-friendly so no matter where those emails are read, they look incredible.
But to create these beautiful, highly effective email campaigns, many marketers have had to resort to coding HTML and CSS. This is because first-generation drag and drop tools are designed to be easy to use but lack some of the key capabilities that marketers need to create these modern pixel-perfect campaigns.
That’s why we’ve spent the last year focused on building the next-generation do-it-yourself tools which give you the perfect blend of ease of use and advanced capabilities to execute your vision without the need for HTML and CSS developers.
We are so excited to share the new Campaign Monitor with you.
Big bold hero imagery
Now your designs can flow edge-to-edge across any screen size and device. We know how important it is to get an image pixel-perfect and that’s why we’re excited to announce that image editing is now in the builder. No need to jump into Photoshop. You can crop, resize, brighten, sharpen, and enhance images to create professional-looking designs in minutes right from within the builder. You can also add text over images and buttons over images to create modern, professional designs and drive more engagement.
Highly personalized content
Hyper-personalized content, specific to each customer, will drive more engagement with your campaigns. We’ve made it easier to deliver the right message, to the right customer, at the right time with dynamic, interactive content. You can more customization and control right inside the drag and drop builder including content, images, subject lines, interactive content, and surveys with just a few clicks.
Limitless, pixel-perfect control
Email builders of the past were cumbersome and inflexible. You asked for more control and flexibility. We’re happy to announce you now have more customization and control than ever before so you can build beautifully branded messages. Choose from thousands of font colors, sizes, and styles. Our new smart color picker will remember your recently-used colors, giving you quick access to your brand colors with one click. Adjust spacing and padding around logos, images and text. Select from new layout designs in every template, including 2-column, 3-column, and full-width layouts. We’ve also added new social sharing options, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, and YouTube.
Modern, flexible, professional templates
You shouldn’t have to start from scratch. We’ve added new professional-grade templates for key business and industry-specific use cases. Our templates were created by professional designers and built with mobile-responsive design and the flexibility that leading brands need.
Responsive design taken to a new level
Today over half of all emails are opened on a mobile device and that number continues to grow. Mobile isn’t a nice to have, it’s a must-have. But we all know the pain of coding and testing for thousands of inboxes and screen sizes. It’s nearly impossible, not to mention takes time. That’s why we’ve taken a mobile-responsive approach to designing email templates. Every message created with our drag-and-drop builder is designed to look beautiful in every inbox, giving marketers confidence that their emails will deliver the right message to every customer’s device screen.
The revolution taking place in the email design world has inspired us. We’re delighted to share the power and flexibility of the all-new Campaign Monitor with you and hope you’ll check it out. We’re looking forward to the future with even more exciting product updates planned over the next few months. Thank you for your feedback and keep it coming.