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The All-New Campaign Monitor: Responsive Email Design Made Easy

BRIGITTE DONNER - APR 15, 2016

It’s a fast-paced, multi-device, multi-screen, mobile world. Today over 53% of emails are opened on a mobile device and that number continues to grow. Mobile can’t be an afterthought; marketers must design email marketing campaigns with mobile customers in mind. Email marketing with responsive design is no longer a nice to have, it’s a must-have.

With the All-New Campaign Monitor, we’ve taken the guesswork out of email design so you can focus on perfecting your message and optimizing your campaign. Every email campaign created with our drag and drop builder is designed to look beautiful in thousands of inboxes, giving you confidence that your emails will deliver the right message to your customers’ device screens.

Let’s take a look at how to create a responsive email with the All-New Campaign Monitor:

Start your email marketing campaign by selecting a responsive email template from the template library in your account.

 

Add campaign content, including hero images, customized call to action buttons, and personalized offers using the drag-and-drop email builder.

 

Preview your email on mobile right from within the email builder.

When you’re designing an email on your desktop, keep in mind how the content size and layout may change when viewed on a mobile device. You may notice that content elements that are ordered left to right in the desktop version will stack top to bottom on some mobile clients.

 

 

To see how your content will look on different email clients, it’s always a good idea to run a Design and Spam Test.

Learn more about optimizing your email subject line and preheader in our guide to Email Marketing in the Mobile Era.

We hope you like what you’ve seen in the All-New Campaign Monitor. If you haven’t had a chance to see the new features in action, log in and see what they can do. If you’re not a Campaign Monitor customer, you can create a free account in a snap.

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