Year after year, marketers at growing businesses depend on email marketing to drive traffic to their website, acquire new customers, and increase revenue. Many marketers who rely on email marketing to drive revenue also count on tools like Omniture, WebTrends, and CoreMetrics to provide visibility into exactly how their efforts are impacting website traffic, behavior, and engagement.
Today we’re delighted to announce that Campaign Monitor Premier plan customers can utilize advanced link tracking, to measure the impact of their email marketing campaigns in Omniture, WebTrends, and CoreMetrics. Now, marketers can see “beyond the click” and closely understand how their email campaigns directly impact website traffic all the way through to purchase.
If you’re ready to connect your analytics platform to Campaign Monitor, simply log in to Campaign Monitor, enable advanced analytics in your settings and enter your tracking parameters. Create your tracking URL using our dynamic variables or any values of your own. These will automatically be appended to the end of every link in your campaign. You’ll find the results in your analytics platform, not in Campaign Monitor.
Until now, Campaign Monitor has always offered our customers a suite of reports to measure the performance of their campaigns – including opens & clicks, bounces, client usage, Worldview, among a host of others. The new advanced link tracking functionality takes our native reporting a step further by providing insight into the complete conversion cycle. In an era where personalization and targeted messaging is instrumental to opens and conversions, the deeper insights collected from advanced link tracking enables marketers to fine-tune their message so every new campaign is more relevant than the one before it.
Now you can measure your email marketing effectiveness right alongside all the other channels you track in your analytics platform and be more informed about how to allocate your marketing budget. And for the dollars you dedicate to email marketing, you can send smarter campaigns based on the messages that most impact revenue.
This feature is currently available to all Campaign Monitor Premier plan customers.