Every day marketers strive to reach a higher level of relevancy with their audience – get their attention with more relevant messages that encourage potential buyers or customers to take a specific action.
The most proven way to do this is with personalization, to make each message highly relevant to the individual. That’s why we’re excited to deliver a new way to bring rich customer data from your CRM into Campaign Monitor and take personalization to the next level for email marketing and automated campaigns.
It all starts with syncing your data
When you bring your CRM data into Campaign Monitor you can leverage everything you know about your prospects and customers to craft highly personalized email campaigns. And when emails are more personal, more of your audience engages with them and takes the action you’re highlighting.
Personalization can be added to every aspect of your email. You can add basic details like first name to personalize the subject line and by doing just this, emails are 26% more likely to be opened. Additionally, you can use more advanced CRM data like industry or location to send segmented content with the drag-and-drop email builder which can lead to up to a 760% increase in email-driven revenue.
Personalize every email campaign and automated journey
With all this prospect and customer data coming from your CRM into Campaign Monitor lists, you can take advantage of the drag-and-drop email builder and the new journey designer to completely personalize every email campaign and customer journey. By using segmentation, you can further slice and dice that data to target certain groups of people and send the most relevant content.
Coming soon – Rich email engagement metrics also in Microsoft Dynamics
All of the engagement metrics of how your campaigns are performing is always available in Campaign Monitor but soon, you’ll be able to see those same metrics back in Microsoft Dynamics. Not only will you get a macro view of your campaign performance but your marketing and sales teams will have an even more granular view of how each prospect and customer is engaging with your email campaigns to truly get a complete view.
We’re really excited to bring this first version of Campaign Monitor for Microsoft Dynamics to our customers with even more analytics functionality coming soon. Campaign Monitor for Microsoft Dynamics is now available for free right in our App Store.