Last updated: July 2020
At Campaign Monitor, we’re always building new product improvements to help you design and send captivating email campaigns. In 2020, we’re particularly focused on building tools and functionality that will give you an intuitive, modern and confidence-inspiring email experience.
Here’s a roundup of what we’ve recently shipped.
Tag your campaigns.
Have you ever searched for an old campaign, but couldn’t remember its name? Or found it frustrating when campaigns from different teams are mixed together without any way of categorizing them?
We’re introducing tags to help you and your team organize, search and report on your email campaigns:
- Add multiple tags to an email campaign, categorizing them into groups such as campaign type, department, team member or audience segment.
- Combine tag filtering with the search bar to quickly find a campaign.
- Use tags to compare the email results of multiple sent campaigns.
By creating an organization system that is bespoke for your team, you’ll save time when filtering and searching for your draft and sent campaigns.
Improve your strategy with an unsubscribe survey.
While it can be disappointing when someone unsubscribes from your email list, it’s also a great opportunity to discover why they left and how you can improve your email marketing strategy in the future.
You can now add a survey to the confirmation page when a recipient unsubscribes from your email list. Feedback from this survey is a highly effective way to learn why subscribers are choosing to opt out, helping you to improve your email marketing strategy for the rest of your audience.
As with any research tool, an unsubscribe survey is only valuable if you analyze the results and adjust your strategy. Read this blog post on how to interpret and act on your unsubscribe survey results.
New templates in the email builder
We listened to your recent feedback and are thrilled to have added five new templates to our drag-and-drop email builder template library. We created these templates with best practices in mind, helping you design and send highly effective emails for specific use cases:
- crisis response
- birthday promotion
- customer feedback
- nonprofit donor request
As with all our templates, these designs are responsive, fully editable, and can be customized for your brand.
To check them out, log in to Campaign Monitor and create a new email. You can find the new templates in the Announcement, Newsletter, Deals & Offers and the Feedback template category.
Not a customer? Try the templates out in the free email builder.
Interested in learning more about how to use each template? Here are some resources:
- COVID-19 Emails: Key Considerations and Tips
- Oops! How to Deal with Common Email Marketing Mistakes
- How to Apologize After an Email Marketing Snafu
- How to Use Email to Get Customer Feedback and Grow Your Business
- Generate Donations with These 5 Nonprofit Marketing Emails
- Re-Engage Lapsed Donors Through Email
Design and spam test update
The design and spam test* shows you how your email is displayed in different email clients (Gmail, Outlook etc.). It also runs your campaign through popular spam filters to detect anything that could prevent delivery.
We recently made a number of user experience updates to this feature, giving the page a more modern look and feel, along with a simplified navigation experience. You can run a design and spam test after selecting your subscriber list when sending a new campaign. Click Send a test in the campaign snapshot.
*This feature is available on the Unlimited and Premier plans.
Facebook Share icon in the email builder
We made a small update to the social media footer options in the email builder. After listening to your feedback, we added a Facebook Share icon, making it easier for your subscribers to promote and share your email content with their network.
New Campaigns page
The Campaigns page has undergone a big refresh. Along with an updated look and feel, there are new features to help you search and take the right action with your email campaigns.
The biggest update you’ll notice is the introduction of a sleek new thumbnail view. This was a feature many of our customers requested, as it’s a handy way to view all your email designs at a glance. Alternatively, the list view gives you more detail, such as the “last edited” date.
When you’re responsible for sending lots of different campaigns, it can be tricky to remember exactly what you named it,so we expanded the search functionality to allow you to search by either the campaign name or the subject line.
The new page also includes a bunch of new, intuitive updates allowing you to:
- Bulk delete or duplicate multiple campaigns at once.
- Filter sent messages by date.
- Preview a draft campaign directly from this page.
- Run a design and spam test on a draft campaign from this page.
Coming soon: powerful organization and filtering tools to help you easily manage your email campaigns.
SMS and phone links
Now you can add a phone or SMS link to different elements of your email design, making it easy for your subscribers to contact you directly.
When a phone link is clicked, the mobile device will dial the linked number. An SMS link will trigger the text message app to open, with the number prefilled. This is perfect when adding a call to action like “Call us now” or “Text to register.”
Pop-up forms, plus new tools in the signup form builder.
Following the release of our updated signup form builder last year, we added even more features and functionality, including the highly requested option to create a pop-up form.
Other improvements include the ability to create custom fields directly in the signup form builder. We also released additional formatting options (font, color, and button size) to help you personalize and customize your signup form.
Customize more details for mobile recipients.
New tools in the email builder now grant you control and flexibility over how your email design displays on mobile.
Stack Column Tool: A multi-column design can look great on a desktop computer. However, when this content is adapted for a mobile device, multiple columns can either appear condensed, in the wrong order, or confusing to navigate. To help ensure your email design displays correctly on desktop and mobile, you can now use the stack columns tool. When you select a multi-column section, you can choose between three different options for how this content will display on a mobile device:
- Stack columns (default)
- Stack columns in reverse
- Keep side by side
Background focal point tool: this will help ensure that the chosen section of your image is always in view, even when resized for a mobile device. This is useful in helping you avoid cropping the most important part of the image when it appears in a mobile view.