As every email marketer is aware, there are a variety of factors that determine how well an email campaign will perform.
Opens, clicks, and engagement are directly related to the email’s subject line, its content, personalization, From Name and so on. But perhaps one of the most influential factors is the time the email is sent: studies show that 23% of all email opens occur within the first hour of delivery; within the second hour, opens drop by half.
Helping our customers send “the right email to the right person at the right time” is a mission Campaign Monitor has dedicated itself to, which is why we’re thrilled to announce time zone sending, the ability for our customers to send campaigns based on their subscribers time zone.
How does time zone sending work?
So, how does time zone sending work? Time zone sending works by delivering your email campaign at the time you specify for each time zone in which a subscriber resides. For example, a campaign scheduled to send at 7 am will land in your New York audience’s inbox at 7 am, then 3 hours later in your San Francisco’s audience inbox at their 7 am, and then several hours later at Sydney’s 7 am local time – and so on, around the globe.
This “ideal” time to send a campaign varies company to company and will depend on your audience, industry, and what you want your subscriber to do. For example, a retailer may want to announce a flash sale at 8 am on a Friday, while a publisher may want to send an article in the evening when their audience has more time to engage with the content.
How to get started with time zone sending
Time zone sending is enabled and included in all Unlimited and Premier plans. To start sending in each of your subscribers unique time zones, simply create your next campaign as you usually would. When prompted to select your send time, select “Schedule it for the following time” and then “Send to each recipient in their time zone.” Choose your preferred time, and you’re all set.
This feature was a direct result of customer feedback. We are thrilled to offer it as a way to drive even better engagement and results for your email campaigns. Not an Unlimited or Premier customer? It’s easy to upgrade directly from the app. See the Pricing page for more details.