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Today we launched a simple, but highly requested update to your Subscriber Preference Centers making it easy to choose the order your fields should be displayed and setting important fields as required.

For those of you less familiar with preference centers, they’re a simple way to let anyone on your list manage their own contact details and subscription preferences. For example, if someone is finding your daily newsletter a bit much, you can give them the option to choose your weekly version, instead of them simply unsubscribing. It’s also very easy to link to the preference center from any campaign you send. Here’s a quick example of one in action:

Updated Preference Center

Set the order and mark fields as required

Today’s update now makes it easy to set the order in which your custom fields might appear in a subscriber’s preference center. You can also set those important fields as required. These settings are located within the custom fields settings for any list in your account, and now look something like this:

Preference Center Reordering

A big thanks to everyone who requested this feature, it’s been a long time coming and we appreciate your patience. This is one of a number of smaller but highly requested updates we’ve been working on of late, and we’ll be sharing more soon.

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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