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Back by popular demand, you can now set the source of all Google Analytics links…
After a marathon project, the new Campaign Monitor is finally here! It’s been months long,…
Today I’m super excited to announce a massive upgrade coming to your Campaign Monitor account…
Since we first launched our design and spam testing tool in October of last year, you have collectively run many thousands of tests, and you’ve told us you loved the tool. Since that first launch, we have added the ‘fold’ line, and extended the tests to cover mobile email clients. In fact, you’ve told us it is so valuable that you’d love to use it even more. The huge uptake means we’ve been able to take advantage of scale and cut the price in half! The big price drop should make it possible for you to run more tests per campaign, or just make the existing testing charges you pass on to your client more profitable. We’ve got more improvements planned for the testing tool, so keep an eye on the blog for future updates. For now though, enjoy the cheaper testing! We look forward to seeing some truly excellent campaigns going out.
This is an update that has been requested quite a lot since we first introduced the Campaign Monitor API, and it is finally here: The ability to both create and send campaigns completely through the API. That means that if you have the development skills available, you can completely integrate Campaign Monitor into your existing applications, and have no need to login to the Campaign Monitor website to send emails. We’ve added two new methods: Campaign.Create and Campaign.Send, which are both now included in the API documentation. All you need to do is make sure that your account has a payment card setup, or sufficient credits, and the campaign will be sent. After that, it will appear in your reports just like your other campaigns. We’re also working with some Campaign Monitor customers on creating an all new PHP wrapper for the API, to make it even easier to get started. Watch out for some news on this over the next few weeks. Check out the existing API samples in the mean time. Again, thanks to everybody who has variously suggested, requested, demanded and pleaded for this feature!
Have you ever had one of your subscribers change their email address, and ask you to update it for them? In the past, they either had to get you to do it, or unsubscribe themselves and resubscribe. Or have you had subscribers who are happy to hear about your toy store’s new soft toy range, but are not at all interested in your BMX bikes? You don’t want them to have to unsubscribe totally, right? That’s why we’ve launched a new feature for all Campaign Monitor users today, which we call the Subscriber Preference Center. The idea is to give your subscribers more fine grained control over the information you store about them, including their name, email address, and custom field values. By adding a simple tag to your HTML and plain text, you can create a link to a preference page pre-filled with the subscribers existing details. They can change their details, add or remove subscriptions or unsubscribe completely, all without contacting you. Here’s an example we’ve created, just for demonstration purposes. Imagine that Twitter offered a variety of different newsletters – their preference center could look like this: Giving your subscribers this kind of control doesn’t only mean less work for you; it can reduce the amount of subscribers who completely unsubscribe, by letting them opt out of just a part of your emails. They might also feel more confident knowing they can check exactly what they are subscribed to at any time. How to get started with a Subscriber Preference Center It’s easy – all you need to include a link in your campaigns to the preference center is a simple tag: <preferences>this will be a link</preferences> and [preferences] for plain text That’s it. You can also jump into your ‘Manage Clients’ section and on each client’s page you’ll see the “Preference Center customization” link. That’s where you can change the background color, text colors and add a logo. There’s plenty you can do to make good use of preference centers, and for more ideas and details check out the help topic. Thanks to everyone who has requested this feature, we hope you find it helpful!
Campaign Monitor has always been well known for its great reporting features, because they make it so easy for you and your clients to see very quickly the results of your email campaigns. Today we released another new feature based on a lot of your suggestions and requests that can help extend that email campaign reporting right into your website. All you need to get started is a free Google Analytics account and a few moments in Campaign Monitor. If you aren’t already aware, Google Analytics is software for tracking your visitors as they move around your site. By placing a small piece of code on each page, you can see great reports about the number of visitors, where they came from, what they did and how long they stayed. With a little extra work you can even track conversions and sales data so you can see exactly how you’re generating customers and revenue. With our new integration feature, you can follow your visitors all the way from your email newsletter into your site, and hopefully right through to ‘conversion’ – an ecommerce sale, a consulting enquiry or whatever other action you might want to measure. Best of all, it is super easy to setup. Getting started with Campaign Monitor and Google Analytics We’ll assume that you’ve already got your Analytics code working on your website (or your client’s site), tracking away on that end. Setting it up on Campaign Monitor is a snap. To get started, jump into your ‘Manage Clients’ tab, and pick the appropriate client, and click the blue ‘Edit client’ link to access the Google Analytics setting. Here’s a complete walkthrough of the process if you need help. Now whenever you send a campaign for that client, Campaign Monitor will automatically add Google Analytics tags to each link to the domains you selected. During the campaign setup process, you can enter a useful title (the campaign name by default) and source name to help you find that campaign in Google Analytics later. Now whenever you send a campaign for that client, Campaign Monitor will automatically add Google Analytics tags to each link to the domains you selected. During the campaign setup process, you can enter a useful title (the campaign name by default) and source name to help you find that campaign in Google Analytics later. What can Google Analytics do for me? Some pretty cool stuff! Being able to connect the data from your email campaign with the same people’s data on your site gives you some great insight into how your campaigns convert into website traffic, customer conversions and even sales. Here are a few quick examples that show you the power of integrating with Google Analytics. For a complete walkthrough on how to access these reports in your analytics account, check out our complete guide. See exactly how much revenue your campaign generated As well as the total revenue generated, you can also see exactly how many transactions your campaign generated, the average value of each subscriber and the percentage of subscribers that converted into a sale. Learn more about tracking revenue with Google Analytics. Track how many subscribers converted By setting up conversion goals in Google Analytics, you can see how many subscribers completed a desired action, such as completed an enquiry form or adding a product to their shopping cart. Can I track individual subscribers? Unfortunately, the short answer is no – Google updated their Terms of Service to disallow the collection of any information which can be used to personally identify subscribers. So, the tracking and reporting of clicks by name, email address etc. in Google Analytics is no longer an option. This new feature is live in your account now, so if you’re already using Google Analytics for yourself or your clients, you can access these reports in a snap. We’ll be putting together a series of posts here moving forward to show you how to get the most out of this feature and hopefully some interesting case studies on how some of you are using it to improve the effectiveness and return on investment for your email campaigns.
We’ve updated the subscriber snapshot pages in your account. View the details. We’ve just launched a super useful new report that I think you’re going to love. Our campaign reports already provide you with a great overview of the results of your campaigns – opens, clicks, unsubscribes, etc, etc. But sometimes you need to zoom down past these general results and have a closer look at exactly how one particular subscriber is interacting with your email campaigns. Our new subscriber snapshot makes this easy by bringing your entire history with each subscriber into a single page. Here’s how it looks… As you can see, the snapshot provides a simple timeline of every interaction this subscriber has had with your emails. Quickly see precisely when they opened your emails, clicked on a specific link, forwarded the email to a friend or even unsubscribed. This data is especially useful for those sending targeted emails to a smaller list or segment of subscribers where you’re interested in the precise response from each recipient. We also provide totals such as emails sent, percentage opened and number of clicks so you can quickly gauge how interested this subscribers really is. On top of all this useful data, click the “Edit Subscriber” button and you can instantly update any of the data you have stored on this subscriber, including their custom field values. Not only is the snapshot available from any of your campaign reports, such as Recipient Activity or Opens Over Time, you can also access it at any time under Manage Subscribers. This is especially handy as you can quickly search your list for that subscriber and in an instant see your entire history with them. We think this is a really useful addition, and we hope you feel the same. Finally, big props go to Dan Bowden, our switched on intern that was the brains behind this new report. If you have any feedback, we’d love to hear it.
If you’ve created a new campaign in the last day or so you might have noticed something missing when selecting the format of your campaign. Previously, you had 3 options: HTML only, HTML and plain text, and plain text only. As of our most recent update, the “HTML only” option has now been removed. Moving forward, whenever you’re sending a HTML email, you’ll need to add a plain text alternative too. Why should I include a plain text version? Including a plain text alternative with your HTML email is best practice. It’s best practice for a number of reasons: Content-based spam filters like SpamAssassin look for a close match between your HTML content and plain text content. If there’s a significant difference, your email will be penalized. Some of your subscribers prefer plain text or use an email client that doesn’t properly support HTML email, especially if they’re reading it on a mobile device. Often they might have an email client but not a web browser, so they can’t access the web-based version of your email. One little point of clarification. We always included a plain text alternative for you, even if you sent a HTML only email. This was just a brief message with a link to the web-based version and an unsubscribe link. It was better than nothing, but didn’t get you any closer to solving the problems listed above. Why wait until now to make this change? Removing this option has been on our minds for a while now, but we were hesitant to remove it altogether until we made the process of generating your plain text alternative an easier process. Now that we’ve added the ability to pull the text out of your HTML version with a single click, we felt the time was right. I realize this adds a step to the create/send process for some of you, but please remember it’s in the best interests of you and your subscribers to include a well formatted plain text alternative whenever you send a HTML email. Also, don’t forget about our free plain text templates that provide a great starting point for a nice looking plain text email.
Today we added support for a much requested tweak to our segments feature, the ability to export only that segment of subscribers. As you may already know, our segments feature makes it a snap to target specific groups within your subscriber list. Let’s say you want to send a campaign to all your female customers, or only those subscribers who showed interest in Product x from your last newsletter. Segments make that easy. As well as sending campaigns to your segments, you can now export them straight to Excel or a tab delimited text file. This is especially handy for those of you using Campaign Monitor as your main data store. Now you can easily get subsets of your entire list out of your account based on any criteria you desire without having to export everyone and do some ugly hacking in Excel. We hope it’s a handy time saver for you.
If you’re a BlackBerry or iPhone user, you’re probably well aware of just how popular mobile email is going to be in the future. With the recent announcement of HTML email support on the BlackBerry, not to mention the iPhone’s already stellar CSS support, it’s clear that the challenge for us email designers might not be as daunting after all. If you consider the recent prediction that 20% of email will be accessed wirelessly in 2 years, that’s a comforting thought. That’s the future, but what about the present? Currently, the BlackBerry only supports plain text, Windows Mobile 5 does plain text too, and Windows Mobile 6 scrapes in with basic HTML support. It’s not the prettiest of pictures. With that in mind, we’ve just updated our design and spam testing tool to produce screenshots of exactly how your email will look on all 3 of these mobile platforms. Add to this the 17 other email clients we already cover across the desktop and web, and you’ve got some serious testing coverage, all for just $10. If you’re interested in learning more about mobile email, Email Marketing Reports have a great list of resources, particularly on mobile email design. Even if you don’t read your email on a mobile device, you can safely bet that some of your recipients do.
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