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Forward to a Friend Reporting Updates

We’ve always had a very strict permission policy at Campaign Monitor with clear-cut rules about what does and doesn’t constitute permission. There was however one piece of functionality which perhaps relaxed our high standards a little – forward to a friend reporting. To date, we not only store which of your subscribers forward your email to a friend or colleague, we also told you exactly who they forwarded it to. We certainly didn’t add these friends to a list or anything nasty like that, but we did expose their details nonetheless. To compound the problem, it wasn’t crystal clear on the Forward to a Friend page that your friend’s details were even being captured. Another slap on our wrists. While we never had any negative incidents or complaints around this issue, it’s clearly not best practice and we’ve gone ahead and stopped capturing exactly who forwards to who. Instead, you’ll now see which subscribers forwarded your email and how many people they forwarded it to. This change has also been applied to any previous campaigns you’ve sent. From personal experience, I know how interesting this data was, but individual’s details were being exposed to the campaign sender without their permission. We need to put the privacy of these people first. If you’re hoping to capture new subscribers via the Forward to a Friend feature, we recommend adding a prominent link in each email encouraging new subscribers to sign up, then link right to the subscribe form on your site.

Blog Post

Quick Update to the Campaign Snapshot

One problem we always had with the Campaign Snapshot is that it wasn’t immediately clear which subscribers you sent that campaign to. Sure, you can see the total number of recipients, but not which lists those subscribers came from. Today we did a little reshuffling with the Campaign Snapshot to make it easier to see exactly who you sent that campaign to. Even if you sent it to multiple lists, some segments and even manually added a few recipients, we’ll show it all here. Here’s a quick screenshot of the updated snapshot for a campaign sent to 3 different subscriber lists: By Clicking on the 3 subscriber lists link in the Sent to row, we reveal exactly which lists were sent to, including the number of subscribers in each: Finally, to make it a little clearer, we also moved the date sent under the Campaign Snapshot title.

Blog Post

Quick Template Update

After some great feedback from a few customers, we’ve made some further tweaks to the 30 pack of email templates we released last week. These changes improve the results in Outlook 2007 even further, while still maintaining a consistent look in all the other email environments. Along the way we learnt about a number of key quirks in the Outlook 2007 (um, Word) rendering engine, which we plan on posting about in the next few days. We recommend downloading the latest pack to make sure all your recipients using Outlook 2007 get the benefits of these tweaks.

Blog Post

Add Inline CSS to Your Web Version, Unsubscribe and Forward to a Friend Links

If you’re used to coding your email newsletters for Gmail, you’re probably an expert on inline CSS by now. As our recent CSS research highlighted, Gmail doesn’t support the <style> or <link> element. This means if you want your links to be in a size 11 font and a light blue color, you’ll need to code something like… <a href="https://www.campaignmonitor.com" style="font-size:11px;color:#4fb5e9;">Visit the web site</a> to find out more OK, kind of annoying but it works. But what about our automatically generated links for unsubscribing, linking to a web-based version and adding a forward to a friend link. As you know, these are generated after you import your design from the tags present in your HTML, such as <unsubscribe> and <webversion> and up until now you couldn’t add your own inline CSS to them. Well, not until today anyway. Introducing the style=”” attribute By adding a style="" attribute to the unsubscribe, webversion and forward a friend tags, we’ll automatically add that inline CSS to the personalized links we create for each recipient. Using our example above, let’s say we want to make our unsubscribe link at the bottom of the email blue and in size 11 font. <unsubscribe style="font-size:11px;color:#4fb5e9;">Unsubscribe</unsubscribe> from our monthly newsletter list We’d get <a href="http://www.unsubscribeaddress.com" style="font-size:11px; color:#4fb5e9;">Unsubscribe</a> from our monthly newsletter list You can use exactly the same technique for the web version and forward to a friend tags too, such as <forwardtoafriend style=""></forwardtoafriend> and <webversion style=""></webversion>.

Blog Post

New Feature: Include an Unsubscribe Link in Your Confirmation and Verification Emails

We’ve just pushed an update live that’s been a long time coming. From today, you can now include a single click unsubscribe link in the following automated emails: The double opt-in verification email – When a new subscriber completes your double opt-in subscribe form, we automatically send them a customizable email with a link they need to click to confirm their subscription. The subscription confirmation email – When a new subscriber is added to your list (either single or double opt-in), you have the option of sending them a customizable welcome email (check out these tips on writing good welcome emails) Including a single-click unsubscribe link in both of these emails is a great way to add another layer of trust with any new subscriber and show them right off the bat how commited you are to respecting their preferences. As always, you can customize the unsubscribe confirmation page that anyone sees when they click this link so they’re redirected to your own (or your clients site). You can head into your “Unsubscribe Settings” for each list to set this up.

Blog Post

Edit Just the HTML or Text Version, Not Both

We recently made an update to reduce anxiety, but this one is aimed purely at reducing frustration. Previously, when making changes to either the HTML or text component of your email creative from the Campaign Snapshot, you’d be forced to go through the update steps for both. This became all the more frustrating when you wanted to make a small tweak to the text component of your email, but were forced to re-import your HTML version first. Today I’m pleased to say this annoyance has been removed and as per the screenshot below, you can now make quick changes to either your HTML or text versions in a single click. This was one of those annoyances that kept getting delayed for bigger updates, but enough was enough!

Blog Post

Campaign Monitor and Drupal Start Hanging Out

Since we released the Campaign Monitor API way back in July 2005 we’ve seen it used in ways we never anticipated. On top of the way you guys have been using it, we’ve also been incredibly lucky to have many customers put together API kits in their language of preference (such as Ruby on Rails, PHP, .NET and Flash). For those of you familiar with the incredibly popular Drupal content management system, Campaign Monitor customer Alexis Bellido recently put together a free Drupal module that makes it easy to integrate Campaign Monitor into any form on a Drupal managed site. Install the module then drop in your API key and List ID and you’re done. Judging by the comments, a number of further improvements to the module are in the works, so if anything eventuates we’ll be sure to post about it here. A huge thanks to Alexis for putting this module together, we’re looking forward to seeing where he takes it from here.

Blog Post

Reducing Send Button Anxiety

I don’t care who you are or how many emails you’ve sent in your time, you’re not human if you don’t get that horrible anxious feeling in your stomach right before pressing the “Send” button on a big campaign. Wait! Let me just triple check the creative one more time! Is this definitely the right subscriber list? Maybe I’ll get the boss to give it one last look over. You know the drill. This anxious feeling is only compounded when the software you’re using doesn’t make the final sending process crystal clear. I’ve used plenty of email apps in my time where you’re never really sure which button or screen would actually start the send process. It’s always been a priority of ours to make this step as clear as possible and take any surprises out of the process. Even so, there’s always room for improvement. We just pushed a number of small tweaks to the create/send process live. Among other things, I’d like to introduce the “Big Green Button”… Hopefully this and a range of other small tweaks can take the old anxiety dial down a few more notches when sending your Campaign Monitor campaigns. We just pushed the same updates live in MailBuild too, which should help those nervous clients of yours when sending their own campaigns.

Blog Post

The “Define Campaign” Screen Just Got Smarter

Each time you send a campaign, it’s important to keep the from name and sending email address consistent for each issue. This helps receivers recognize you and also reduces any filtering/image blocking issues if you’re in their address book. To make this process easier from now on, we just pushed a nice little update to the first step in the Create/Send process live. Here’s the new layout, followed by an explanation of each change. So what’s new? The “Choose your client…” option has been moved up to it’s logical home at the top of the screen. As soon as you select a client, we automatically display the last subject you used for that client. This is especially helpful if you’re sending a series of emails or use a consistent subject for most campaigns. e.g. ABC Widgets November Newsletter. We realize many of you mix up your subjects for each issue, so instead of pre-populating the field, we just display the previous subject above it. As well as pulling out the last used subject, we also pre-populate the last from name, from email address and reply-to address you last used for that client. No more guess work required. This update wasn’t so much based on customer requests as more of a common sense decision. From personal experience sending the Campaign Monitor and MailBuild newsletters, I always used the “Edit and Resend” feature to ensure I used the same sender details for each campaign. This update wipes out that step and encourages those already not taking this approach to stick to best practice.

Blog Post

The All New Billing System for MailBuild

We refrain as much possible from discussing other product news in the Campaign Monitor blog, but this one was just too juicy to resist. Late last week we pushed out a big update to MailBuild that allows your clients pay for campaign delivery with their own credit cards. Not only that, but you can even set your own marked-up rates for each client and that’s what we’ll charge them. We’ll then take our cut, put your profit aside and send it to you each month via PayPal. Here’s a quick screenshot to give you the idea. This new update makes it so much easier to manage how your clients use their account and is also a great way to create a new revenue stream without lifting a finger. If you’ve got any clients that would like to send their own emails based on templates you design, now’s a better time than ever to create your own MailBuild account.

Blog Post

Update: Improved Multilingual Support in the Subject Line

In a continued push to support as many languages as possible, we’ve just pushed a small update live that improves our support for foreign characters in your campaign subject line. This update ensures all Asian character sets like Chinese, Japanese and Korean are fully supported. As usual, we’re using UTF-8 encoding for both the subject and campaign content. As you can imagine, it can be difficult to test all the different language variations out there, so if you ever spot a discrepancy, please let us know and we’ll continue making tweaks and improvements to make sure everyone’s covered.

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