Home Resources Blog

Blog Post

New feature: Resubscribing an Unsubscriber

It’s now a much simpler process to resubscribe someone who has unsubscribed from your list. Up until now, the only way someone could get back into your list if they had previously unsubscribed was to resubscribe from your web site again. This process makes sense in the real world, but a lot of you guys have been testing the unsubscribe process for campaigns or had customers contacting you when they accidentally unsubscribed. Resubscribing someone is now a piece of cake. Just display the “Unsubscribers” on your “Manage Subscriber List” page and check anyone you want to set as active again. Once you change their status at the bottom of the page, you’ll need to confirm that you have the individual’s permission. Once that’s confirmed, the subscriber is active again and will receive your next campaign.

Blog Post

Update: Removing Test Campaigns from Your Account

If you send lots of test campaigns for your clients (which you should) then you’ll love today’s update. We’ve now made it easy to delete any test campaigns that might be crowding your interface from your account. As we mentioned earlier, we were hesitant to give you guys this functionality because it provided an audit trail against any potential complaints, plus keeping a record of everything is just plain old best practice. We think we’ve found a happy medium with the new approach. You can remove test campaigns from your account, but we’ll keep an archive of everything on the server just in case. If you ever require this data, just let us know and we can chase it up in the archives.

Blog Post

New Feature: Subscribe Confirmation Emails

We’ve finally added support for the middle man between single and double opt-in subscriber lists. Known as ‘confirmed opt-in’, you can now send a confirmation email to any of your new subscribers when they join your list. Doesn’t sound all that exciting does it, but this little email can be a great way to get off on the right foot or encourage more subscribers. Here’s a few ideas you can try: Start by welcoming your new subscribers and encourage them to add your sending email address to their address book. This can dramatically increase the chances of it being delivered and displaying as intended. A great way to encourage new people to join your list is by offering a free white-paper or other resource. By using confirmed opt-in, you can qualify their email address and send them the link to their reward from the confirmation email. Develop that relationship a little further. Remind each subscriber why they signed up and let them know they should be looking forward to when they receive your next newsletter. It’s also a good idea to show each new subcriber how much you respect their privacy by linking to an unsubscribe form where they can remove themselves from the list. You’ll find that hardly any will ever use this option and it builds confidence in how you manage their details.

Blog Post

New Feature: Track Your Subscriber Growth with RSS

You guys have been after this one for a while. Today, we’re wrapped to announce the ability to keep track of your subscriber growth by RSS. To subscribe to any of your lists, head in to Manage Subscribers, select the list you want to keep track of and then copy and paste the feed URL provided at the bottom of the page into your favourite reader. Each subscriber list you create has it’s very own feed. To make sure you’re seeing the latest, we update your stats in real-time whenever you hit refresh in your RSS reader (as long as your reader or aggregator supports this). Now you can stay on top of your list growth without ever needing to open Campaign Monitor. Of course, you could always use our API to get these stats, or even import your latest subscribers into your own software. Enjoy – and please let us know if you think anything could be improved.

Blog Post

API Sample Application in C#

We’ve just added our first sample application showing you how to take advantage of the recently launched API. This Windows application, kindly developed by Jason Hickey, is a good example of how you can use the API to easily add subscribers from your own app. He’s even added a cool feature that allows you to synch your subscriber list with a local Access database. So what are you still reading for? Head over to the API Documentation and check it out. And if .Net isn’t your cup of tea, why not send us a sample application in your language of choice. We know there are a few people out there integrating the API with flash and Ruby on Rails, and I’d personally be pretty keen to see a Dashboard widget in action.

Blog Post

Update: Single-Click Unsubscribe Now Required for All Campaigns

To ensure all your campaigns are CAN-SPAM compliant and follow best practice, a single-click unsubscribe link is now required for any emails sent with Campaign Monitor. Luckily for you, this doesn’t mean any extra work if you’ve been a naughty designer and haven’t been using them. As of today, we automatically insert an unsubscribe link at the bottom of all HTML and text emails automatically. Don’t worry, you still have complete design control over the format of your unsubscribe link if you so desire. As always just use the usual unsubscribe tags ([unsubscribe] or <unsubscribe>your text here</unsubscribe>) and we’ll convert them into personalized unsubscribe links for all recipients.

Blog Post

The Campaign Monitor API – Get Your Hands Dirty!

Today, after loads of testing and feedback from some dedicated early adopters, we’re excited to announce the release of the Campaign Monitor API. It’s now all too easy to integrate your Campaign Monitor account into another application. You might want to: Integrate Campaign Monitor with your favorite CRM software, automating the process of adding new customers to your subscriber lists. Drop an opt-in checkbox for any of your lists into an existing form on any web site. Put together a dashboard widget to get real-time updates on how many people have subscribed to your list today. We’ve put together plenty of documentation on each method as well as a quick overview on getting the required details from your own account. We’ll be launching a few more methods real soon, plus a few sample wrappers for different languages. What are you waiting for? Dig in and get your hands dirty, then tell us all about it!

Blog Post

Update: Hotmail Formatting Issues

Just a quick note to let you know that we have now fixed the strange character problem in Hotmail. It seems Hotmail is having problems displaying campaigns set in UTF-8, so we are dynamically changing the encoding for all of your Hotmail recipients to ensure the campaign displays as intended. Hopefully Hotmail will fix this bug soon, but in the mean time we’ve got you covered.

Blog Post

Update: Synchronize Unsubscribes with Your Own Database

A few customers have contacted us asking how they can access the email address of someone the minute they unsubscribe from a list. This is usually for customers who want to synchronize a local database with their Campaign Monitor subscriber list. We’re launching a big upgrade to our API in the coming days, but this is a great solution for those less familiar with web services. This is now as easy as adding a single [email] tag to your unsubscribe confirmation URL (the address your subscribers get redirected to when unsubscribing from a form or an email). For example, you could change your unsubscribe URL to: www.mysite.com/goodbye.php?emailaddress=[email] The email address of the individual who unsubscribes will then passed into the query string of that page. For example, the subscriber johnsmith@aol.com will now be redirected to: http://www.mysite.com/goodbye.php?emailaddress=johnsmith@aol.com This technique will work for anyone who unsubscribes via a campaign or an unsubscribe form.

Blog Post

Update: Keeping Your Subscribe Forms up to Date

We’ve been noticing a few customer subscribe forms haven’t been behaving as intended of late. On further investigation we realized that they had changed their subscriber list custom fields and not reflected that change in their subscribe form. It’s an easy mistake to make that’s for sure, and we’ve all got enough to remember as it is. From today, every time you make a change to your custom fields and it affects your subscribe form, we’ll let you know and provide the new subscribe code to drop straight into your page. Remembering sucks.

Blog Post

Update: Improved Personalization Testing

Email personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. If done badly though, your email may end up showing how poorly you know the recipient, not how well. With this in mind, we’ve just overhauled our campaign test tool (the last step before you schedule campaign delivery). You can now send test campaigns to yourself using a random selection of the recipients of your campaign. This ensures that your personalization tags are formatted correctly and your subscriber data is complete. You can also test the fallback terms you supplied to see how your campaign will look if your subscriber list isn’t up to scratch.

Blog Post

Update: Improved Email Address Validation

This one was a long time coming. We’ve just updated our email address validation for your subscribe forms. If someone tries to join your list but doesn’t supply an email address or their email address is invalid, they will now see a simple error page explaining the problem with instructions on what they need to fix. Of course, you can still use your own error checking for your subscribe forms, but this one’s there just in case.

Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free