Straight to your inbox
Get the best email and digital marketing content delivered.
Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.Subscribe
Over the last few months we’ve been getting more and more feedback from our bigger senders about possible discounts for sending out large campaigns. We’ve been listening, and we actually wanted to make this change a while back. In the end, we decided the best approach would be to roll out our big hardware upgrade first. Now that’s complete and purring along nicely, we’re happy to announce that as of today we offer an alternative to the current pay-as-you-go pricing model. Introducing pre-purchasing If you’re a big sender or would like to avoid lots of small transactions, then pre-purchasing email credits is for you. The pricing structure is a sliding scale, so the more you buy, the more you save. You can use your credits at any time and they never expire. The more you send, the more you save As you can see, this is for bigger senders only. You’ll need to buy more than 50,000 email credits to see any cost saving. Credits Price per credit First 50,000 1 cent Next 50,001 – 100,000 0.8 cents Next 100,001 – 250,000 0.7 cents Next 250,001 – 500,000 0.6 cents Next 500,001 + 0.5 cents Just like paying-as-you-go, each pre-paid campaign you send incurrs a $5.00 (500 credit) delivery fee. So how do I buy credits? Head into your “Account Settings” and you’ll notice a new option called “Purchase email credits”. Use our price calculator to work out how many credits you want to buy, enter your credit card details and you’re done. What else has changed? Not much actually. If you continue to pay-as-you-go, you won’t notice any difference. If you purchase credits, you’ll notice a new option when you pay for the campaign, which allows you to use your credits or pay with a good old fashioned credit card. This means that you still have the flexibility to pay-as-you-go for some clients and use your credits for others.
Based on Mark Brownlow’s recommendations for formatting plain text emails, we have added a recommended width background to the textarea you guys use to enter the text content for each campaign. This makes it much easier to keep each line under the recommended 65 characters, ensuring your newsletter is easy to read in the majority of email environments. Unfortunately background images for form elements are not supported in Safari, but it has been tested successfully in Firefox, IE and Opera on the PC and Firefox on the Mac.
We’ve just implemented a change that will allow you to include dynamic images in your email campaigns. Huh?? Glad you asked. Basically, some Content Management Systems (CMS’s) and Ad serving applications reference image sources to a dynamic web page as opposed to an image file. For example: <img src="http://www.adserver.com/display.php?ad_id=233"> One of our customers pointed out that this was breaking a few of their images when importing. At first we modified the code to grab the dynamic image and store it locally, but then we realized that if your dynamic images are being tracked through an Ad server or similar technology, it would be better if they stayed on the server. So in the end we decided that all dynamic images will be fully referenced to your server. Whad’ya think? Prefer it to act differently? Let us know in the comments. Oh yeah, we sneaked in a little bug fix as well. In some circumstances the bounce reports wouldn’t show the email address of the bounce recipient. That one’s been squashed!
We’ve just extended the Export Subscribers feature so that along with active subscribers, you can now export a list of unsubscribed, inactive, or bounced subscribers. Along with this we have also brought the export facilities up to speed with the recent Custom Fields update by including the ability to export any custom subscriber data you might have in your list.
Although you’ve always been able to remove subscribers one-by-one through the current subscriber list management, quite a few customers have requested the ability to remove multiple subscribers in one big hit. We’re happy to announce that we’ve added this feature today, so if you’ve got a chunk of subscribers that you want to remove, you can simply copy and paste them into a form and they’ll be removed. These subscribers won’t actually be deleted from your list completely, but will be set as inactive, so if you need them back in your list for any reason you can still get to them (if your wondering why, check out this post).
We’ve had quite a few requests for the ability to add an unsubscribe form to your own or a client’s site. We’re listening. As of today, just copy and paste the supplied HTML into your site and you’re done. When a subscriber completes this form, they will be instantly removed from that subscriber list. You can even specify a page they should be redirected to so you can display your own confirmation message. You can find the unsubscribe form HTML code in ‘Unsubscribe Settings’, when viewing a subscriber list in your account.
Today we are happy to announce that we have added support for one of our most requested features, custom fields. Now you can easily extend lists to capture anything and everything you’re after. Not only that, but you can easily personalize your emails with any of the custom data you’ve captured. We’ve also made it nice and simple to create subscribe forms to capture all this new data on your web site.
Today we have launched the much requested ability to easily add forward to a friend links to your campaigns. These links encourage your recipients to pass your campaign along to other friends and colleagues. When a recipient clicks your forward to a friend link, they are taken to a simple page where they can specify the names and email addresses of up to 5 friends at a time to send your campaign to. This page is non-branded and located at our forwardtomyfriend.com domain. The best part is, you can track how many people are forwarding your campaign and who they’re forwarding it to from your campaign reports. How to do it? Adding a forward to a friend link is as simple as adding the following tag to the content of your campaign: HTML emails <forwardtoafriend>your link text or image here</forwardtoafriend> Text emails [forwardtoafriend] When your campaign is sent, these links will automatically be converted into a custom forward to a friend link when you import your campaign content. How do I measure these forwards? If you send a campaign with a forward to a friend link, a Forward to a Friend Activity Report is available in your campaign reports. This report, picture below, lists all the recipients that forwarded your email, as well as who they forwarded it to. Please note that this report will only be available after a recipient forwards your campaign.
Hopefully you’ll never actually get to see this new feature in action, but through direct integration with AOL, Campaign Monitor can now automatically detect if an AOL recipient marks any of your campaigns as Spam. How would this happen? Since the release of AOL 8, AOL introduced a new “Report Spam” button into their email software (pictured below). By clicking this button, AOL automatically identifies the sender as a spammer. What happens if my campaigns gets reported as Spam? When a recipient of your campaign clicks the “Report Spam” button, 2 things happen:
You asked for it, so here it is. Campaign Monitor now allows you to send your campaigns in 3 different formats, including: HTML only (just like before)Allows you to use HTML formatting and images in your campaign. Any recipients using a text-only email client will receive a link to the HTML version on the web. Provides the most detailed reporting on open rates and link clicks. HTML and plain textBy providing both a HTML and plain text version, Campaign Monitor can automatically detect what your recipient’s email client supports and display the correct version. Only limited reporting on open rates and link clicks will be available. Plain text only Plain text ensures that your message will be viewable by all recipients and also reduces the chance of your campaign being accidentally identified as spam. No reporting on open rates or link clicks will be available. To coincide with the release of this much requested feature, we have also added an article on avoiding the common problems you can face when sending plain-text emails. If you’re sending in plain text, we recommend you check it out.
Turns out a lot of customers were resending very similar campaigns to different recipients. Our old approach meant you had to go through the create/send process each time. Not any more. With a single click you can make a copy of a sent campaign in your drafts, make any changes and resend it. This feature is particularly useful for those customers sending the same campaign over and over with different sender details and/or recipients.
From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.Get started for free