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If you use Wufoo or read their blog, you probably know that they’re a team hell-bent on making their online form builder more powerful and sensationally enjoyable by the day. Since they integrated with us earlier this year, there’s been nothing but good news and happy customers on both sides. After all, it seems that Wufoo and Campaign Monitor are a match made in web app heaven.

So, today we woke up to more happy tidings: You can now sync Wufoo’s multiple choice fields, drop down fields and checkboxes with Campaign Monitor’s custom fields! That’s right, you can now segment your subscriber lists and send targeted campaigns, based on information you collect in your Wufoo forms.


While Wufoo has always supported field matching with our custom fields, until now it’s only been with a couple of fields and it didn’t work if you were using dropdowns, radio buttons or checkboxes in Wufoo. As we all know, collecting information via text-fields can be prone to user-error, so this wasn’t entirely practical if your intent was to eventually segment your subscriber lists based on what your subscribers had typed into your forms.

However, that’s all behind us now. Imagine sending a survey to all your subscribers, then having your custom fields automatically populated with the responses. Imagine no more messy exporting, then importing to keep your subscriber list up-to-date. Imagine sending campaigns based on your subscribers’ state or country, frequency preferences or even favorite color. To me, this smells like victory.

One thing to keep in mind is that if you’re say, using a drop down field in Wufoo and matching it with a custom field in Campaign Monitor, the options available have to match up on both ends like this:


If an option exists on Wufoo’s end, but not ours, then that option simply won’t be recorded in the custom field. Check out Wufoo’s custom field documentation for more on what to keep in mind when matching Wufoo form fields with our custom fields.

We’ve always been big Wufoo fans, but this level of integration really gives them a special place in our heart. For more information on this mega Wufoo update, check out their blog, then get toying with your custom fields!

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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