Friday Inspiration: How Topshop uses email marketing to supercharge sales

Email marketing helps bring Topshop’s next big thing, whether it’s their Fall leather jacket or floral shirt dress, into the minds, inboxes, and ultimately the closets of their subscribers. In this post, we reveal how Topshop uses email marketing to supercharge their sales.

Read this post Posted by Maura McCormick - 3 Comments

6 predictions as to how the Apple Watch will impact email marketers

If forecasts are correct that over 22 million Apple Watches will ship this calendar year, it goes without saying that all those devices are going to change how we see people reading and reacting to email marketing messages. But what are these changes likely to look like?

Read this post Posted by Ros Hodgekiss - 11 Comments

Reframing typography in email design

Much of the recent discussion around typography in email has centered on web fonts and fallbacks. However, are we focusing on this at the expense of a deeper understanding of typographic principles?

Read this post Posted by Ros Hodgekiss - 13 Comments

Buffer’s formula for adding 1000+ new email subscribers each week

Buffer are one of the biggest success stories in content marketing. They frequently get over 1 million pageviews per month on their blog and their posts are often shared more than 10,000 times across social networks.

Being a social media marketing company experiencing so much success in social media, you’d think that social would be the focus for them. Yet it isn’t, their focus is on growing their email list.

In this post, we show you why Buffer is focusing on growing their email list and breakdown how they manage to add more than 1000 new subscribers to their email list each week.

Read this post Posted by Aaron Beashel - 5 Comments

The evolution of our own email marketing strategy

A few months ago, Campaign Monitor hit a milestone. We turned 10 years old.

We shared a few bottles of Champagne Monitor (our custom-branded champagne) and said a few words, but then got back to business.

One of the things we talked about on the day was how much has evolved here at the company. From the people to the product, a lot has changed in 10 years.

So in this post, we thought it would be interesting to share with you our own email marketing strategy, how it has evolved as both our product and our company has grown, and what we’re planning moving forward.

Read this post Posted by Aaron Beashel - 7 Comments

Gmail: Larger font sizes don’t mean media query support

Are your email newsletter layouts looking different in the Gmail mobile app? A recent update got many email designer’s hopes up that media query support was finally here - but the truth is far more mundane. Read on to find out how Google’s recent updates may affect your email designs.

Read this post Posted by Ros Hodgekiss - 23 Comments

Google’s responsive email moment, #letsfixemail and more at Inbox Love 2014

Are the rumors true - will Google’s email clients ever support responsive techniques? And why do Yahoo, and others render our email campaigns so differently? We went behind the scenes at Microsoft to bring you the answers.

Read this post Posted by Ros Hodgekiss - 11 Comments

Your say: Conferences, talks and courses for email designers and marketers

Has there been a live event, talk or workshop that’s really helped you as an email marketer or designer? Where do you go to learn more, get inspired and network with like-minded people in our industry? We’ve listed some of the shows that have stood out to us - take a look, then let us know your favorite events.

Read this post Posted by Ros Hodgekiss - 3 Comments

5 top email designers share the tools they can’t live without

What’s in your email design toolkit? We asked some of the industry’s most notable coders - from Atlassian, Litmus, Campaign Monitor and more - to show us their setup and tell us how each of their “must haves” help them create exceptional email campaigns.

After you’ve seen how they do it, let us know what apps and resources have helped you!

Read this post Posted by Ros Hodgekiss - 7 Comments

The Apple iPhone 6 and Watch: What email designers should prepare for next

What’s in store for email designers and our campaigns, following today’s release of the iPhone 6, iPhone 6 Plus and Watch? Should we all change our media queries in response to Apple’s new device resolutions?

Read on for a balanced take on whether our responsive email designs are now in need of an update, plus how the “handoff” behavior introduced by Watch could change the ways our subscribers read and interact with our campaigns.

Read this post Posted by Ros Hodgekiss - 8 Comments
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