Why you should treat Gmail and Google Apps as two different email clients

Are Google’s Gmail and Google Apps email clients one and the same? Not if you use CSS styles in your newsletters. We looked at the differences and outline how to avoid common pitfalls when testing your campaigns.

Read this post Posted by Ros Hodgekiss

The 15 most powerful words in subject lines

What words can lift your open rates? We looked at the results from 3,941,735,015 recipients in 360,872 campaigns and 11,207 lists, to narrow down the 15 most effective words that can feature at the beginning and end of a subject line. Read on to see what they are, plus what you can learn from them.

Read this post Posted by Ros Hodgekiss - 5 Comments

Subscribe form showdown: Do sliders, lightboxes or tabs work best?

When collecting email addresses on a site, there’s a fine line between being proactive and being pushy. We asked three subscribe form experts for their opinions on why their solution of choice works for site visitors, to help you decide for yourself.

Read this post Posted by Ros Hodgekiss - 2 Comments

Gmail’s message to email marketers: Focus on engagement

Want to avoid delivery issues with Gmail? In our discussion with Gmail’s Anti-Spam Team, we got an insider view on the strategies this popular webmail client uses to prevent email abuse, as well as what you can do to keep getting your campaigns delivered to the inbox.

Read this post Posted by Andrew Bonar - 16 Comments

How big should an effective A/B email test be?

Ever wondered how large your Version A / Version B sample sizes should be? And, can A/B test duration have an impact on the outcome? We explain how to improve your methodology when running tests on subject line, content, or from details, in a way that can be understood by regular senders, not just statisticians.

Read this post Posted by Tyler Roehmholdt - 2 Comments

Yahoo! Mail bounces itself, or why using a webmail address is a bad idea

Yahoo has started bouncing email sent with one of their domains listed in the header, yet really originating from third-party server. So, we decided it was a good time to review why using a webmail service in your campaign and sender details is a deliverability no-no, as well as some tactics you should use to get into the inbox.

Read this post Posted by Ros Hodgekiss - 1 Comments

Creative burnout: How do you keep it at bay?

Keeping the good ideas ideas rolling in, day after day, can be hard as it is. Then there’s creative burnout. After experiencing it personally, I turned to both other creatives and the Campaign Monitor team for advice - here’s what I learned, and how you can stop it from stopping you.

Read this post Posted by Ros Hodgekiss - 8 Comments

Gmail’s unsubscribe links provide an alternative to getting marked as spam

We’ve been working with Gmail to ensure that subscribers find it easier to unsubscribe from newsletters, then mark them as spam. Read on to find out what you’ll see in Gmail’s browser-based email client, as they gradually roll out new unsubscribe links in both the inbox and in the header of email messages.

Read this post Posted by Ros Hodgekiss - 4 Comments

Jamie Dihiansan, on Basecamp, email and being a design all-rounder

Without a doubt, Basecamp get a lot done. In this interview with their designer, Jamie Dihiansan, we found out how he tackles email campaigns for their products and what designers should focus on in order to be as versatile as possible.

Read this post Posted by Ros Hodgekiss - 5 Comments

How Gmail’s image update will affect reports

Concerned about the recent changes to how Gmail serves and display images will impact email senders like yourself? Here’s an overview of what’s happening at Gmail and how subscriber tracking will be affected.

Read this post Posted by Ros Hodgekiss - 9 Comments
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