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Update: Improved Personalization Testing

Email personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. If done badly though, your email may end up showing how poorly you know the recipient, not how well. With this in mind, we’ve just overhauled our campaign test tool (the last step before you schedule campaign delivery). You can now send test campaigns to yourself using a random selection of the recipients of your campaign. This ensures that your personalization tags are formatted correctly and your subscriber data is complete. You can also test the fallback terms you supplied to see how your campaign will look if your subscriber list isn’t up to scratch.

Blog Post

Update: Improved Email Address Validation

This one was a long time coming. We’ve just updated our email address validation for your subscribe forms. If someone tries to join your list but doesn’t supply an email address or their email address is invalid, they will now see a simple error page explaining the problem with instructions on what they need to fix. Of course, you can still use your own error checking for your subscribe forms, but this one’s there just in case.

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New Pricing: Big Senders Save up to 50%

Over the last few months we’ve been getting more and more feedback from our bigger senders about possible discounts for sending out large campaigns. We’ve been listening, and we actually wanted to make this change a while back. In the end, we decided the best approach would be to roll out our big hardware upgrade first. Now that’s complete and purring along nicely, we’re happy to announce that as of today we offer an alternative to the current pay-as-you-go pricing model. Introducing pre-purchasing If you’re a big sender or would like to avoid lots of small transactions, then pre-purchasing email credits is for you. The pricing structure is a sliding scale, so the more you buy, the more you save. You can use your credits at any time and they never expire. The more you send, the more you save As you can see, this is for bigger senders only. You’ll need to buy more than 50,000 email credits to see any cost saving. Credits Price per credit First 50,000 1 cent Next 50,001 – 100,000 0.8 cents Next 100,001 – 250,000 0.7 cents Next 250,001 – 500,000 0.6 cents Next 500,001 + 0.5 cents Just like paying-as-you-go, each pre-paid campaign you send incurrs a $5.00 (500 credit) delivery fee. So how do I buy credits? Head into your “Account Settings” and you’ll notice a new option called “Purchase email credits”. Use our price calculator to work out how many credits you want to buy, enter your credit card details and you’re done. What else has changed? Not much actually. If you continue to pay-as-you-go, you won’t notice any difference. If you purchase credits, you’ll notice a new option when you pay for the campaign, which allows you to use your credits or pay with a good old fashioned credit card. This means that you still have the flexibility to pay-as-you-go for some clients and use your credits for others.

Blog Post

SSL Problem Fixed

Our apologies for the SSL problems you guys have been experiencing in the last 12 hours. This was actually a DNS issue. We tested the new server from multiple locations around the world and it seemed that our DNS changes had completely propagated, but it now seems a few customers ISP’s were still seeing the old SSL connection. We’ve manually switched to the new SSL certificate now (secure2.campai…), so until propagation is completed in the next 12 hours or so, you will see a small security alert when you send a campaign. Ignore this, your campaign will be delivered and the alert will soon disappear.

Blog Post

Update: Recommended Width for Text Emails

Based on Mark Brownlow’s recommendations for formatting plain text emails, we have added a recommended width background to the textarea you guys use to enter the text content for each campaign. This makes it much easier to keep each line under the recommended 65 characters, ensuring your newsletter is easy to read in the majority of email environments. Unfortunately background images for form elements are not supported in Safari, but it has been tested successfully in Firefox, IE and Opera on the PC and Firefox on the Mac.

Blog Post

Using Flash in Email Newsletters

I’m sure a few of you have come across this scenario before – you’re putting together a newsletter for a client and they want to jazz it up by adding some flash to the email. You might be left wondering, is that going to work?

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“The Holy Grail of Email Newsletter Software”

“It’s only taken me 4 years of searching for a fast, reliable, and smartly-designed email service and I’m thrilled that we’ve finally found the holy grail in Campaign Monitor. It’s a truly private label tool that actually does justice to Web standards based emails.” Andrew Boardman, MANOVERBOARD

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“Like Manna from Heaven!”

“If Campaign Monitor did only what I thought I needed, I’d be happy – but it does way more. It integrates and automates processes that used to be a chore, and its reports and tracking tools are like manna from heaven!” Ryan Deussing, ELSEWARES

Blog Post

Email Newsletter Design Gallery

A couple of weeks ago we noticed a real lack of good online resources showcasing excellent email newsletter design. It seems you guys agreed, so today we take great pleasure in launching the Email Newsletter Design Gallery. Aimed at highlighting some of the great designs that pass through our software, we hope to provide you with a useful resource where you can discuss what you think works and doesn’t work in email design. Feel free to post your own thoughts on each concept, be it positive or negative, as long as it’s constructive.

Blog Post

Using Forms in HTML Emails

Sometimes it can be very handy to include a HTML form in an email campaign. Whether it’s a quick customer survey or a subscribe form for another list, they can be a good way to interact with a recipient right there in their email client. We even use them occasionally to get feedback off you guys. While they can be useful, there are a number of precautions you need to consider before using them.

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“When My Clients Are Happy, I’m Happy”

“I have been using email marketing programs of one kind or another since the late 90’s. Whilst each have had some merit, it has been only since I started using Campaign Monitor that I found a solution that meets all my requirements.” “It is easy to use, time saving and my customers love the fact they can monitor everything. When my clients are happy, I’m happy, so thank you Campaign Monitor.” Daren Bach, Provoke Design Limited

Blog Post

Maximum Width for HTML Emails

You’ve probably noticed that the majority of email newsletters you receive these days are designed with a fixed width as opposed to a fluid layout. This is because the majority of email clients and web-based email providers don’t use the full width of your screen to display an email message. Whether it’s ads on Gmail, a menu in Hotmail or your Inbox in Outlook, a chunk of screen real estate is often already being used. Remember, your recipients are busy and impatient, so horizontal scroll bars are even more of a no-no in email than a web page. Because of this, it is a good idea to keep your emails to a fixed width of no more than 550-600 pixels. This should ensure that in most cases, your subscribers can view your email as you intended. What about height? Obviously the height of each email you send will vary depending on the amount of content. At the same time, it’s good to keep in mind that a lot of your recipients may scan your email in a preview pane before they decide to read the entire thing. The average preview pane is around 300-500 pixels high, so make sure you include any important bits of your email in this area. First impressions count.

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