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New Feature: Custom Fields

Today we are happy to announce that we have added support for one of our most requested features, custom fields. Now you can easily extend lists to capture anything and everything you’re after. Not only that, but you can easily personalize your emails with any of the custom data you’ve captured. We’ve also made it nice and simple to create subscribe forms to capture all this new data on your web site.

Blog Post

What’s the Best Day and Time to Send My Email Newsletters?

A question we often get asked by our customers is “What’s the best day and time to send our clients’ newsletters?”. Firstly, let’s look at what some of the more popular research out there is telling us. Just keep in mind that this research is conducted across a range of markets, so it might not always be right for you or your recipients. In July 2004, delivery consultancy Return Path analysed over 3.4 million email messages and found that email sent on Monday is more likely to get opened, and anytime between 6am and 10am is the best time of the day to send. These findings were later confirmed by media company Marketing Sherpa. Today however, it was revealed that this might no longer be the case and that emails sent from Wednesday to Friday maximized open rates. So which one’s right for you? The truth is, the optimal delivery time will depend on what you’re sending and who you’re sending to. Luckily, one of email’s strengths is it’s just so testable (is that a word?). You should use the time of day and day of week as variables in your tests. Try splitting your subscribers into 2 separate subscriber lists and sending to one half at one day and time and one half at another. Run a comparison of your results in the Reporting section and learn from what you see. Running tests like this over the course of a few campaigns is the only way to really know when you should and shouldn’t be sending.

Blog Post

New Feature: Forward to a Friend

Today we have launched the much requested ability to easily add forward to a friend links to your campaigns. These links encourage your recipients to pass your campaign along to other friends and colleagues. When a recipient clicks your forward to a friend link, they are taken to a simple page where they can specify the names and email addresses of up to 5 friends at a time to send your campaign to. This page is non-branded and located at our forwardtomyfriend.com domain. The best part is, you can track how many people are forwarding your campaign and who they’re forwarding it to from your campaign reports. How to do it? Adding a forward to a friend link is as simple as adding the following tag to the content of your campaign: HTML emails <forwardtoafriend>your link text or image here</forwardtoafriend> Text emails [forwardtoafriend] When your campaign is sent, these links will automatically be converted into a custom forward to a friend link when you import your campaign content. How do I measure these forwards? If you send a campaign with a forward to a friend link, a Forward to a Friend Activity Report is available in your campaign reports. This report, picture below, lists all the recipients that forwarded your email, as well as who they forwarded it to. Please note that this report will only be available after a recipient forwards your campaign.

Blog Post

New Feature: AOL Spam Report Integration

Hopefully you’ll never actually get to see this new feature in action, but through direct integration with AOL, Campaign Monitor can now automatically detect if an AOL recipient marks any of your campaigns as Spam. How would this happen? Since the release of AOL 8, AOL introduced a new “Report Spam” button into their email software (pictured below). By clicking this button, AOL automatically identifies the sender as a spammer. What happens if my campaigns gets reported as Spam? When a recipient of your campaign clicks the “Report Spam” button, 2 things happen:

Blog Post

“The Reporting Feature Nearly Made Our Client Faint”

“We have been through a variety of email newsletter software and every one of them fell short in 2 major areas: usability and reporting. Campaign Monitor is amazing in both aspects. The interface and work flow was clearly designed by “humans” and the reporting feature nearly made our client faint (seriously…all they kept saying was ‘wow’ ‘no way’ and ‘shut up! This is fantastic’). The support offered and branding features put icing on an already excellent cake.” – Ken Roberts, F23

Blog Post

Using Style Sheets in HTML Email Newsletters

Update: Mark has published a comprehensive follow up to this article which takes a more accessible approach and includes a sample template to help you get started. Most people who’ve attempted to recreate a sophisticated design in HTML email have run into a wall when using CSS, either in the form of inexplicable mangling by email clients or a pronouncement by an email administrator stating that CSS is “against the rules”. If you’re not content to roll over and use font tags in your HTML emails, read on. Despite prevailing wisdom to the contrary, you can safely deploy HTML emails styled with good old-fashioned CSS. Yes, we really just said that. Not all attributes will be invited to the party, but many of them work flawlessly with this method.

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“Simple and Inexpensive”

“Campaign Monitor looks like a very simple and inexpensive way to send out pretty impressive looking mailing lists to anyone.” – Nollind Whachell

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New Feature: Text-Only Support

You asked for it, so here it is. Campaign Monitor now allows you to send your campaigns in 3 different formats, including: HTML only (just like before)Allows you to use HTML formatting and images in your campaign. Any recipients using a text-only email client will receive a link to the HTML version on the web. Provides the most detailed reporting on open rates and link clicks. HTML and plain textBy providing both a HTML and plain text version, Campaign Monitor can automatically detect what your recipient’s email client supports and display the correct version. Only limited reporting on open rates and link clicks will be available. Plain text only Plain text ensures that your message will be viewable by all recipients and also reduces the chance of your campaign being accidentally identified as spam. No reporting on open rates or link clicks will be available. To coincide with the release of this much requested feature, we have also added an article on avoiding the common problems you can face when sending plain-text emails. If you’re sending in plain text, we recommend you check it out.

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“Highly Recommend Giving Campaign Monitor a Look”

“From the beautiful interface, to the elegant reports, to the overall intuitiveness and ease-of-use so often missing in newsletter/list management software, we have to highly recommend giving Campaign Monitor a look.” – Jason Fried, 37 Signals

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New feature: Edit and Resend a Campaign

Turns out a lot of customers were resending very similar campaigns to different recipients. Our old approach meant you had to go through the create/send process each time. Not any more. With a single click you can make a copy of a sent campaign in your drafts, make any changes and resend it. This feature is particularly useful for those customers sending the same campaign over and over with different sender details and/or recipients.

Blog Post

Internationalization: Send Your Campaign in Any Language

Now that Campaign Monitor is being used in more than 40 countries around the world, support has been added for special characters outside the Western European character set. This means that you can send campaigns in languages other than English without the risk of any characters in your subject line being converted to something unreadable or worse, misleading.

Blog Post

“Campaign Monitor Rocks”

“Campaign Monitor rocks. As a web designer committed to excellence in quality I expect a lot from my email administration utility, and Campaign Monitor delivers. Easy to use, aesthetically pleasant, and functionally sound.” – Mark Wyner, markWynerDesign

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