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Update: Custom Fields Containing Commas

Firstly, I want to thank everyone for their fantastic suggestions and feedback over the last week since we launched segmentation. You guys have had some great ideas, a few of which we’ll be looking at adding soon. Keep them coming! A few customers also let us know they wanted to use custom field values that contained commas. For example, for State, they wanted “New York, NY”. That one was pushed out the door this morning.

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“Am Absolutely LOVING Campaign Monitor”

“Just sent a large campaign and am absolutely LOVING Campaign Monitor. Stats are fantastic, client login feature is outstanding. Pricing is excellent. Because of Campaign Monitor, HTML newsletters are no longer the red headed stepchild of marketing.” Krista Stevens, Dispatch Design and Editor in Chief of Digital Web Magazine

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Update: Custom Fields Overhaul

To compliment our list segmentation update, we also overhauled the process of creating custom fields. If you didn’t already know, custom fields allow you to capture extra info on each of your subscribers. This can be anything you like. Zip code, interests, sock color – whatever you need to capture so you can better target or personalize your campaigns. It’s now super easy to create custom fields with pre-defined options. For example, you can create a custom field for Interests, with pre-defined options like Surfing, Skiing and Reading. You can also control whether a subscriber can choose multiple options, or just one. This makes it very easy to match up your user preferences when you create segments and ensures better data integrity for each subscriber. We’ve also made the conscious decision to limit the number of custom fields to five (plus name and email address). There are a few reasons behind this one: Campaign Monitor is an email marketing tool, not a Customer Relationship Management (CRM) tool. We provide many ways to synchronize your subscriber lists with another database. After reviewing tons of sent campaigns, we confirmed that people aren’t personalizing their campaigns with any more than 2 or 3 custom fields, max. The less we store the faster, simpler and more scalable we can keep things.

Blog Post

New Feature: List Segmentation Is Here

We didn’t quite make your Christmas stockings, but list segmentation is finally here. This has consistently been the most requested feature over the last 12 months, so we’re really pleased to get this update out. Now it’s a piece of cake to target your emails at specific groups of subscribers based on their custom fields or past campaign behavior. Below is a screenshot from a sample list where we’ve created a segment containing the male drummers in our list who have opened a campaign in the past. We hope you like the approach we took for creating segments, but we’d love your feedback on what we can improve to make it even easier to use. We’ve also made some subtle changes around creating custom fields and subscribe forms that make it easy to store and capture extra information on each of your subscribers. We’ll go into a little more details about these changes in the next few days. Enjoy.

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What Are Some Good Methods for Avoiding Spam Filters?

We often get asked about any simple steps that can be taken to reduce the…

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The Truth about Flash in Email

Planning to use Flash in your newsletter? Honestly, don’t do it. To this day, we…

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The Best Christmas Emails of 2005

Check out some of the coolest and most original Christmas emails we’ve ever seen delivered.

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What Does It Mean When a Subscriber Has Opened My Campaign Multiple Times?

There are several reasons why a subscriber may appear to have opened your email many times. It’s most often the case that your subscriber simply opened your campaign multiple times. If you’re sending interesting content, then more often than not your recient has come back to look at it multiple times. A subscriber could have a “Preview Pane” feature enabled in his or her email client. In this case, every time the campaign was clicked or scrolled to in the “Preview Pane”, the subscriber’s address displays as having opened the campaign. Find out more about how to design for preview panes. If the subscriber uses the email client to “forward” the email campaign instead of using Campaign Monitor’s Forward to a Friend feature, any subsequent opens by those recipients show as another “open” by your subscriber. The Unique HTML Opened count in your Campaign Snapshot indicates the total number of unique opens for that entire campaign and does not take multiple opens into account.

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“Excellent Service!”

“Excellent service! You guys have done a really great job – we’re a web design company and we just ran our first campaign through your system. The ease of updating and previewing was great for working with our client, and your interface is very nicely put together, good use of all the Web 2.0 stuff without being annoying. And the price really is very reasonable for removing all the typical headaches!” “Keep up the good work!” Ben Murphy, Octane Internet

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How Does Campaign Monitor Handle Duplicate Subscribers?

We often get asked if Campaign Monitor checks for duplicates when importing subscribers, so we thought we’d cover it here once and for all. The short answer, yes. We never allow duplicate emails to be imported into the same list and if someone tries to subscribe to a list that they already belong to, they won’t be added again. This way a recipient will never get the same campaign twice and you’ll never be charged for sending the same thing twice. Even if a recipient is a member of two lists and you send a campaign to both lists, they’ll still only receive one version.

Blog Post

Email Design Guidelines for 2006

Check out the updated 2008 email design guidelines As 2005 draws to a close, I…

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