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HTML Emails – Taming the Beast!

I recently put together an article on email design for the awesome web design resource Vitamin. This was a combination of ideas I’ve covered in previous articles in this blog and some new recommendations to boot. Check it out and while you’re at it be sure to take a peek at the top notch content on the rest of the site.

Blog Post

Update: Improved Spam Complaint Integration

We’ve just launched our completed integration into the Microsoft Junk Mail Reporting System. This means that you can now keep track of anyone who flags your campaigns as spam across all Hotmail and MSN accounts. Whenever you receive a spam complaint, that recipient is instantly removed from your list and we provide you with a detailed report on who made the complaint and when. Just like the existing AOL spam complaint integration, we’re also using this data to monitor complaints for all our customers to make sure everyone is sticking to best practice. If one of you guys is getting complaints greater than 1 in every 5,000 emails, you’ll more than likely be hearing from us. Having said that, we certainly understand (as do most ISP’s) that some of your recipients may forget opting in to your list and occasionally mark an email as spam instead of just unsubscribing. At any rate, here are a few tips to follow to reduce the chances of an unjustified spam complaint: Using our double opt-in subscribe process to ensure a high quality subscriber list. Inform your recipients why they are receiving each email and how you obtained their details in a clear location at the top of each email. Including our single-click unsubscribe link in an obvious, prominent position. We’ve got a few other features we plan on adding to our spam reporting soon that should certainly please our bigger senders. We’ll announce them here as soon as they’re live.

Blog Post

New Payment System Good, Amex Problems Bad

Yesterday we finally moved our payment system over to a US based provider, doing away with messy currency conversions and that word that scares book keepers worldwide – “approximately”. Unfortunately our merchant provider is having problems processing payments for our American Express customers. They’ve promised us the situation will be resolved within 24 hours (by 6pm CDT on Tuesday) – and we’ll post an update here as soon as that’s the case. Update: The problem has now been resolved, so our Amex customers will have no problems sending campaigns or buying credits. Thanks so much for your patience and understanding throughout this issue. Now, I need a beer.

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Ruby on Rails API Wrapper Class

We’re always pretty happy when we push a new update live or make improvements to Campaign Monitor, but nothing’s more flattering than when a customer does all the hard work for us. Jordan Brock of Australian based Spin Technologies has just announced the release of an open source Ruby on Rails wrapper class for the Campaign Monitor API. If you’re developing in Rails, this makes it a piece of cake to interface with our API from your own applications. They’ve set up a RubyForge project with documentation, as well as a trac install for bug tracking and to browse the source. A huge thanks to Jordan and his team for getting this project off the ground. We’ve also got some significant updates planned for the API real soon.

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Update: Improved Bounce and Unsubscribe Exporting

We’ve just made a quick update to the Export Subscribers tool. From today, whenever you export your Unsubscribed or Bounced subscribers, the date and time they unsubscribed/bounced will also be included in the file. This should make it much easier to synch with another database if you’re doing these exports all the time, as you can now include those subscribers that bounced/unsubscribed after a certain date. A big thanks to Grant Young for clipping our heels about this one.

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“The Reporting Has Made Me a Hero… The Perfect Email Tool for Us”

We love getting feedback from you guys (when it’s good, and especially when it’s not). This one was just too damn good not to share. “I am extremely impressed with your product, the more I use it, the more I know that I made the right choice. I looked at a few other solutions, but none were as easy for us to use with the way we do business. The reporting has made me a hero and makes it dead simple to follow progress and track metrics. The client model works perfectly for us, allowing us to segment our clients and user access. Client access it great, the whole company can track response without having full account access. The API allows us to use our proprietary tracking systems as well as keep our lists constantly, automatically updated. Campaign Monitor is the perfect email tool for us. I just wanted to let you know.” Dylan Thomas, Potrero Media Corporation We plan on putting a few case studies soon showing how Campaign Monitor has helped you out, made your job a little easier or generally helped you kick ass, so if you fall into any of these categories, please let us know.

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Update: Sort Your Recipient Activity by Subscriber List

This one sure has been a long time coming. Up until now, when you send a campaign to multiple lists, the reports don’t tell you which specific lists it was sent to. To top it off, you couldn’t break your reports down into list-specific results. As of today, we’ve updated the Recipient Activity Report so you can see which lists your campaign was sent to, as well as display results such as who opened, what links they clicked, etc for each list separately.

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Confirmation: Your Cover Isn’t Blown

As far as we’re concerned, your clients never need to know you use Campaign Monitor to send their email campaigns. We never touch your email content, let you add your own confirmation pages and generally avoid mentioning campaignmonitor.com like the plague. There was however always one thing that bothered us – our generic confirmation pages. If you don’t provide your customers with their own landing page for new subscribers, unsubscribers, etc, we provide generic pages as a fallback. Only problem is, these pages were referencing the campaignmonitor.com server. No more! From today, your generic landing pages will be referenced at your customized sub-domain. For example, your client ABC Widget’s unsubscribe confirmation page will now sit at http://abcwidgets..com/ If you guys can think of anything else we can tweak so we don’t blow your cover, please let us know.

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We’re a Finalist for the 2006 Copernican Awards

Whoah! We just found out that we’ve been selected as finalists for Creative Good’s 2006 Copernican Award. Here’s what they’re all about: “The Copernican Awards are awarded annually to top companies and organizations that succeed by putting customers at the center of their ‘business universe’.” It’s an honor to be in the same company as the 16 other amazing finalists, such as Google, Threadless and del.icio.us. It’s been an amazing 18 months since we launched Campaign Monitor. We’ve made loads of friends around the world, helped almost 10,000 customers with their email marketing and even contributed to a book or two. We’re heading to New York in a couple of weeks for the awards dinner, and we look forward to catching up with plenty of you guys while we’re over there. You can check out more about the award here.

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“We Couldn’t Live without Campaign Monitor”

“I simply can’t say enough good things about Campaign Monitor! It integrates perfectly into our design. We couldn’t live without it.” Greg Galant, RadioTail CEO and Venture Voice host

Blog Post

A Guide to CSS Support in Email

Update: This study has since been superceded by the new and improved 2008 Edition Since the rise of Internet Explorer, web designers have had to test their designs across multiple web browsers. No one likes it, but we’ve all copped it on the chin, written a few hacks and moved on with our lives. After all, 3 to 4 browsers aint that bad – and they finally seem to be getting their act together. If Internet Explorer is the schoolyard bully making our web design lives a little harder, then Hotmail, Lotus Notes and Eudora are serial killers making our email design lives hell. Yes, it’s really that bad. Inspired by the fantastic work of Xavier Frenette, we decided to put each of the popular email environments to the test and finalize once and for all what CSS is and isn’t supported out there. We’ll dig straight into our recommendations based on what we found, followed by the results themselves with a few more details about our findings. Recommendations Because of the huge variation of support across each email environment, there really isn’t any one design approach that will guarantee consistency. Instead, you should take a couple of things into account. 1. The consistency demands of your client If you have a client who understands the challenges you face and realizes that some email environments are just plain old broken (we can always dream), I recommend going for broke and following Mark Wyner’s recent article on CSS design in email (we even include a free template to get you started). This allows you to code your email using moderns standards based design that degrades gracefully for these “broken” email environments. On the other hand if your client demands consistency no matter what, or the CEO’s using Lotus Notes, you’ll have to dull down your design, stick with tables for layout and use only basic text formatting via CSS. You may even have to go down the inline CSS route. 2. The potential email environment of your recipients You’ll probably need to generalize a little here, because most of us have no idea what email environment each recipient is using. Business to Business If you’re sending Business to Business (B2B) emails, you’re definitely going to have to support Outlook and to a lesser extent Lotus Notes. In a recent survey of B2B readers, EmailLabs found that more than 75% use a version of Outlook and a further 9% use Lotus Notes. The good news is that Outlook’s support for CSS is quite good, but Notes’ certainly isn’t. You’ll need to weigh up the trade-offs yourself there. Business to Consumer If you’re sending Business to Consumer (B2C) campaigns, then you’ll definitely need to have Yahoo!, Hotmail and possibly AOL covered. Gmail’s still purring under 5% total penetration, but if you’re targeting early adopters then this percentage will likely be significantly higher. Yahoo and AOL offer very respectable CSS support. Hotmail isn’t too painful provided you include your <style> element in the <body> and not the <head>, while Gmail gives you no choice but to use inline styles only. Further to these concerns, there’s also the issue of image blocking and preview panes, but that’s a whole other article. Results Down to the nitty gritty. To cover each email environment, we’ve split our results up into web-based, PC and Mac email software. Use the links below to jump straight to the respective findings. Web-based results – Gmail, Hotmail, Yahoo! and Windows Live Mail PC results – Outlook 2003 and Outlook Express, Lotus Notes, Thunderbird Mac results – Mac Mail, Entourage, Eudora Web-based Xavier covered the web-based email environments perfectly, but we decided to throw Microsoft’s new Windows Live Mail into the mix to gaze into the crystal ball and see if Hotmail may have a brighter future. The biggest improvement we found being support for the <style> element in the <head> of your page. The <style> element The standard place for the style element is in the <head> of the document, but to ensure the styles appear in Hotmail, you can also insert them within the <body>. We tested both, just to make sure. Web-based support for the <style> element Gmail Hotmail Yahoo! Mail Windows Live Mail <style> element in the <head> No No Yes Yes <style> element in the <body> No Yes Yes Yes The <link> element The <link> element is used to reference a separate CSS file. Web based email environments offer no support for this element, so I recommend playing it safe and sticking with the <style> element for your CSS. Web-based support for the <link> element Gmail Hotmail Yahoo! Mail Windows Live Mail <link> element in the <head> No No No No <link> element in the <body> No No No No CSS Selectors Selectors are used to “select” specific elements on a page so that they can be styled. Besides Gmail, most web-based email environments offer pretty good selector support. Web-based support for CSS Selectors Gmail Hotmail Yahoo! Mail Windows Live Mail * No Yes Yes Yes e No Yes Yes Yes e > f No No Yes No e:link No Yes Yes Yes e:active, e:hover No Yes Yes Yes e:focus No No Yes No e+f No Yes Yes No e[foo] No Yes Yes No e.className No Yes Yes Yes e#id No Yes Yes Yes e:first-line No Yes Yes Yes e:first-letter No Yes Yes Yes CSS Properties CSS property support ranges from very good (Yahoo!) down to so-so (Gmail). If you want results in Gmail, you’ll need to do your styles inline (<p style="...">this is pretty now</p>) rather than via the <style> element. Web-based support for CSS Properties Gmail Hotmail Yahoo! Mail Windows Live Mail background-color Yes Yes Yes Yes background-image No Yes Yes No background-position No No No No background-repeat No Yes Yes No border Yes Yes Yes Yes border-collapse Yes Yes Yes Yes border-spacing Yes No Yes No bottom No Yes Yes No caption-side Yes No Yes No clear No Yes Yes Yes clip No Yes Yes No color Yes Yes Yes Yes cursor No Yes Yes Yes direction Yes Yes Yes Yes display No Yes Yes Yes empty-cells Yes No Yes No filter No No Yes Yes float No Yes Yes Yes font-family No Yes Yes Yes font-size Yes Yes Yes Yes font-style Yes Yes Yes Yes font-variant Yes Yes Yes Yes font-weight Yes Yes Yes Yes height No Yes Yes Yes left No Yes Yes No letter-spacing Yes Yes Yes Yes line-height Yes Yes Yes Yes list-style-image No Yes Yes No list-style-position Yes No No Yes list-style-type Yes No Yes Yes margin Yes No Yes No opacity No No Yes Yes overflow Yes Yes Yes Yes padding Yes Yes Yes Yes position No No No No right No Yes Yes No table-layout Yes Yes Yes Yes text-align Yes Yes Yes Yes text-decoration Yes Yes Yes Yes text-indent Yes Yes Yes Yes text-transform Yes Yes Yes Yes top No Yes Yes No vertical-align Yes Yes Yes Yes visibility No Yes Yes Yes white-space Yes Yes Yes No width Yes Yes Yes Yes word-spacing Yes Yes Yes Yes z-index No Yes Yes No PC Aside from Lotus Notes, all our PC-based email clients behaved very well. All versions of Outlook, Outlook Express and AOL 9 use Internet Explorer to render their emails, so some selectors weren’t supported. This also means you’ll still need to allow for the range of CSS problems IE introduces. Thunderbird scored beautifully. The <style> element Perfect support except for Lotus Notes, which ignores the <style> element altogether. PC support for the <style> element Outlook 2003/OE AOL 9 Lotus Notes Thunderbird <style> element in the <head> Yes Yes No Yes <style> element in the <body> Yes Yes No Yes The <link> element The <link> element is very well supported on the PC, the only shortfall being that your remote CSS file will not be loaded if images are also disabled. Once images are enabled, your CSS will also load correctly. PC support for the <link> element Outlook 2003/OE AOL 9 Lotus Notes Thunderbird <link> element in the <head> Yes Yes Yes Yes <link> element in the <body> Yes Yes Yes Yes CSS Selectors Thunderbird scored highly, but because the majority use IE to render your email, selector support is limited. PC support for CSS Selectors Outlook 2003/OE AOL 9 Lotus Notes Thunderbird * Yes Yes No Yes e Yes Yes No Yes e > f No No No Yes e:link Yes Yes No Yes e:active, e:hover Yes Yes No Yes e:focus No No No Yes e+f No No No Yes e[foo] No No No Yes e.className Yes Yes No Yes e#id Yes Yes No Yes e:first-line Yes Yes No Yes e:first-letter Yes Yes No Yes CSS Properties You can have a field day as long as you’re not sending to Notes. It offers dismal property support that includes only very basic text manipulation. PC support for CSS Properties Outlook 2003/OE AOL 9 Lotus Notes Thunderbird background-color Yes Yes No Yes background-image Yes Yes No Yes background-position Yes Yes No Yes background-repeat Yes Yes No Yes border Yes Yes No Yes border-collapse Yes Yes No Yes border-spacing No No No Yes bottom Yes Yes No Yes caption-side No No No Yes clear Yes Yes No Yes clip Yes Yes No Yes color Yes Yes Yes Yes cursor Yes Yes No Yes direction Yes Yes Yes Yes display Yes Yes Yes Yes empty-cells No No No Yes filter No No No No float Yes Yes No Yes font-family Yes Yes Yes Yes font-size Yes Yes Yes Yes font-style Yes Yes Yes Yes font-variant Yes Yes No Yes font-weight Yes Yes Yes Yes height Yes Yes No Yes left Yes Yes No Yes letter-spacing Yes Yes No Yes line-height Yes Yes No Yes list-style-image Yes Yes No Yes list-style-position Yes Yes No Yes list-style-type Yes Yes Yes Yes margin Yes Yes No Yes opacity No No No Yes overflow Yes Yes No Yes padding Yes Yes No Yes position Yes Yes No Yes right Yes Yes No Yes table-layout Yes Yes No Yes text-align Yes Yes Yes Yes text-decoration Yes Yes Yes Yes text-indent Yes Yes No Yes text-transform Yes Yes No Yes top Yes Yes No Yes vertical-align Yes Yes No Yes visibility Yes Yes No Yes white-space No No No Yes width Yes Yes No Yes word-spacing Yes Yes No Yes z-index Yes Yes No Yes Mac While Mac Mail and Entourage offer fantastic support across the board, I wasn’t surprised to find that Eudora refused to come to the party. Basically, Eudora sucks. The <style> element Go for it, just ignore Eudora. Mac support for the <style> element Mac Mail Entourage Eudora <style> element in the <head> Yes Yes No <style> element in the <body> Yes Yes No The <link> element Same old story, no Eudora. Mac support for the <link> element Mac Mail Entourage Eudora <link> element in the <head> Yes Yes No <link> element in the <body> Yes Yes No CSS Selectors Mac Mail support was fantastic and Entourage was a close second. Mac support for CSS Selectors Mac Mail Entourage Eudora * Yes Yes No e Yes Yes No e > f Yes Yes No e:link Yes Yes No e:active, e:hover Yes Yes No e:focus Yes Yes No e+f Yes No No e[foo] Yes No No e.className Yes Yes No e#id Yes Yes No e:first-line Yes Yes No e:first-letter Yes Yes No CSS Properties Property support was also top notch, except for Eudora, with no property support whatsoever. Mac support for CSS Properties Mac Mail Entourage Eudora background-color Yes Yes No background-image Yes Yes No background-position Yes Yes No background-repeat Yes Yes No border Yes Yes No border-collapse Yes No No border-spacing Yes No No bottom Yes Yes No caption-side No No No clear Yes Yes No clip Yes Yes No color Yes Yes No cursor Yes No No direction Yes No No display Yes Yes No empty-cells Yes No No filter No No No float Yes Yes No font-family Yes Yes No font-size Yes Yes No font-style Yes Yes No font-variant Yes Yes No font-weight Yes Yes No height Yes Yes No left Yes Yes No letter-spacing Yes Yes No line-height Yes Yes No list-style-image Yes Yes No list-style-position Yes Yes No list-style-type Yes Yes No margin Yes Yes No opacity Yes No No overflow Yes No No padding Yes Yes No position Yes Yes No right Yes Yes No table-layout Yes Yes No text-align Yes Yes No text-decoration Yes Yes No text-indent Yes Yes No text-transform Yes Yes No top Yes Yes No vertical-align Yes Yes No visibility Yes Yes No white-space Yes Yes No width Yes Yes No word-spacing Yes Yes No z-index Yes Yes No   We hope you find these results helpful. Let’s hope that as browsers move forward, ISP’s and email client developers follow suit. It’s our sanity at stake here, right? UPDATE: After an oversight pointed out by Lachlan Hunt, we’ve scaled back Eudora’s CSS support to nil, zilch, zero.

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