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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing

Here are 5 key steps to help you maintain and strengthen your brand identity.

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5 Ways You Can Use Data To Send More Relevant Emails

Here are five ways you can use data to send more relevant emails.

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Convert Subscribers Into Customers With These 8 Tips

Here are 8 tips to help drive conversions and turn subscribers into customers.

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Why Email Newsletters Need to Be Part of Your Digital Marketing Strategy

An email newsletter should be one of the first tools in a well-rounded email marketing…

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3 Automated Workflow Ideas to Engage Subscribers

To use email automation in a sensible, engaging way, here are three automated workflows as…

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6 Subject Line Tips to Break Through the Clutter

How do you write subject lines that grab attention? Here are six tips to get…

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5 Ways to Use Email in Your Next Digital Marketing Campaign

Here are five ways to use email in your next digital marketing campaign.

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3 Ways Personalized Email Marketing Can Increase Content Engagement

Marketers can send personalized emails that result in elevated content engagement metrics.

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7 Items Every Nonprofit Email Should Include

Start adding these items into every email marketing campaign you send out to your supporters.

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New Security-Minded Features from Campaign Monitor

Earlier this year, we made a commitment to be ready for the European Union’s (EU) General Data Protection Regulation (GDPR), which came into effect May 25, 2018. We met that date, released a ton of new GDPR-ready features, and made the necessary updates to how Campaign Monitor, as an ESP, handles subscribers’ data. But the work certainly didn’t stop there. Since then, our product teams have been hard at work continuing to build more valuable features and enhancements to Campaign Monitor that keep up our commitment to data privacy and security. New reCAPTCHA updates to subscribe forms Say goodbye to spambots! Whether you’re using a copy/paste subscribe form, a hosted form, or an embedded subscribe button to collect new subscribers, we’ve added an extra layer of security via Google’s reCAPTCHA service. Implementing reCAPTCHA forms shows a huge reduction in spambot attacks and blacklistings, improves deliverability, and is essential in GDPR compliance. Note: if you are using the HTML copy-paste forms, it’s recommended that you update your HTML code for added security, but you will still benefit from the updated Captcha until you update your form code.   Two-step verification Two-step verification (also known as two-factor authentication) adds an extra security step in your login process. As soon as you log in to your Campaign Monitor account with your username and password, an additional code is sent to an authenticator app on your phone that’s required to successfully log in. Despite the extra step, we strongly recommend it, as the security benefits are worth it.   Subscriber permission Under the GDPR, obtaining permission requires that any processing be done with lawful purpose. Of the options outlined by the regulation, permission is best suited to marketers and their subscribers. We’ve updated our subscriber-related features to take into account how GDPR has updated the definition and practical application of getting that permission. Now, you can ask for permission right from your HTML subscribe forms. You’ll also be able to link to your privacy and cookie policies if you have them, directly from the form. Existing subscribers can change their own permission and subscription settings in their preference center, providing you enable the option to do so. Wrap up These updates are available to all Campaign Monitor customers and they’re built to heighten account and data security and help you gather consent from your subscribers, ultimately providing a more secure email experience from sign-up to send. For more information, feel free to contact our team.

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Top 7 Rules of B2C Digital Marketing

Let’s look at seven digital marketing tips to maximize revenue for B2C marketers.

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