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7 minute read time

Email Marketing vs. SMS Marketing: You’re Asking the Wrong Question

It isn’t a question of SMS marketing vs. email marketing–it’s a question of what your…

13 minute read time

50 Newsletter Ideas to Engage and Inspire Your Subscribers

Email newsletters are a win-win, benefiting companies and consumers alike. Why? Email newsletters give businesses…

7 minute read time

How to Send the Right Message with Your Email Newsletter Design

No matter how good the content is, design can make or break your newsletter. Here…

7 minute read time

How Ann Handley Grew Her Newsletter, ‘Total Annarchy,’ from 0 – 42,000 Subscribers

If the title of her newsletter, “Total Annarchy,” is any indication, Ann Handley thinks differently…

6 minute read time

Five Ways Gen Z Differs from Millennials When it Comes to Marketing

Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might…

6 minute read time

4 Tips for Creating An Internal Newsletter That Isn’t Boring

Learn the basics of crafting an internal company newsletter that your employees won’t dread reading…

6 minute read time

What the Future of Open Rates Looks Like in 2022 and Beyond

Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy.…

6 minute read time

45 Valentine’s Email Subject Lines Your Subscribers Will Love

We’ve put together a list of 45 Valentine’s email subject lines that your subscribers will…

6 minute read time

How to Up Your Marketing Game by Using Animated GIFs in Your Emails

Learn how to add a gif to an email to connect with more subscribers than…

8 minute read time

4 Steps To Improve Email Deliverability

Many marketers think improving email deliverability starts and ends with great content. And, while great…

7 minute read time

How to Craft Reactivation Emails That Win Back Subscribers

What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of…

6 minute read time

8 Email Newsletter Best Practices

Read these 8 email newsletter best practices to create an engaging email campaign.

More resources to explore

Marketing to Gen Z: How to Reach a New Generation of Consumers

This report examines new data around Gen Z’s motivations, behaviors, and preferences.

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Custom Signup Form Builder

Design your own email signup form with our free signup form builder and start collecting addresses today.

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Email Marketing Benchmarks for 2022: By Industry and Day

Learn how your emails are performing relative to others in your industry, and what you can do to improve those metrics.

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Get Your Email Score

Wonder how your metrics stack up to your competitors? We analyzed millions of emails so you can find out. Get your personalized email score.

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List Growth Tactics Course

Learn how to grow your email list in a healthy, sustainable way with our free list-growth tactics course.

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