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Conversion-Centered Design Principles for Email

Learn how different aspects of email design influence how a subscriber connects with your brand.

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New Journey Guides to Help You Get Started with Automation

Get started with customer journeys using these step-by-step instructions.

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Introducing Time Zone Sending

Send campaigns in your subscriber’s unique time zone with this feature.

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The Go-To Email Marketing Playbook for Media Companies and Publishers

Take your engagement to the next level using these tips from the publishing pros.

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How to Copy Journeys in Campaign Monitor

We’ve released a simple way to copy journeys, helping our users be far more efficient…

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How to Build up Your Email Subscriber List on Facebook

There’s a powerful type of ad that can result in both immediate sales and build…

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Digital Marketing KPIs to Increase Sales

Here are the top digital marketing KPIs you should be tracking, and information on how…

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10 Things I’ve Learned from Being a Digital Marketer

Seasoned digital marketers share lessons learned during their careers.

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How to Make a Killer Marketing Podcast That Will Get 25,518 Downloads in 3 Months

There’s huge opportunity to reach and engage your audience with podcast marketing. This post has…

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5 Things to Consider When Choosing a Point of Sale System for Your Business

To help you hone in on the right POS for your business, here are five…

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Announcing a New Addition to the Campaign Monitor Family, Tagga

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in a simple way – to make powerful technology accessible to marketing teams of any size, without armies of analysts or developers. For more than ten years we’ve focused on delivering easy to use email marketing and automation to millions of marketers, and along the way, we are always exploring new opportunities to improve how businesses engage with their customers. That’s why, today, we are extremely excited to announce that we’re bringing Tagga into the Campaign Monitor family. Combining the power of Tagga’s market-leading customer data platform with Campaign Monitor will allow us to seamlessly capture and organize customer behavior across every touchpoint into a unified profile to fuel the advanced segmentation, personalization, and automated engagement that growing brands crave. A new era of B2C marketing automation With Tagga we will be able to give brands unprecedented access to behavioral customer data and empower their teams to automatically engage with consumers in a way that drives swift and massive returns for the business. “Campaign Monitor and Tagga are already driving engagement and revenue for our business, and we’re thrilled about the acquisition.” – Punam Pathak, SVP of Sales & Marketing, Flight Centre Travel Group More detailed customer profiles Combining behavioral data, such as recent browsing activity, social engagement, and purchase history, into a single profile will provide a much deeper understanding of who your customers are, what they care about, and how to send content that keeps them coming back. Rich data for more advanced segmentation With access to significantly more data, brands will be able to completely revamp the way they think about segmenting their audience – going far beyond basic demographics and preferences. This new level of depth will allow marketing teams to tap into rich engagement data and uplevel their targeting techniques to send far more compelling content based on a customer’s recent behavior, the frequency of engagement and other inferred interests. Better personalization and automation Translating customer data into detailed segments will help growing brands create a strategy that is incredibly personalized. This gives marketing teams everything they need to automate the delivery of hyper-targeted messages to drive big-time sales for their company. Comprehensive analytics to prove the impact Understanding how email affects conversions has always been a difficult nut to crack. With a single view into all of that data, brands will finally be able to track how each subscriber converts after they click through the email. Wrap up We’re incredibly excited about this new addition to the Campaign Monitor family. To learn more about Tagga, sign up for updates on our upcoming beta program.

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The Importance of Content, Authenticity, and Credibility

In this post, we’ll explore the importance of content, authenticity, and credibility as it applies…

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