By Ben Richardson on 25th July 2006
I recently helped a customer with a problem that we’ve heard a few times before, so I figured I might post the answer here as well. Here’s the question:
“Many of my e-mail addresses have come from a store website (that I will continue to use) that has a simple single opt-in e-mail signup process. As I convert to Campaign Monitor, I want to move to a complete double opt-in process.
I would also like to put my current list through a second round of opt-in. Is there a way with Campaign Monitor that I can import a list and then send an e-mail that gives the recipient a link to confirm their subscription to the list as well as unsubscribe if they no longer want to get messages from our store?”
First things first, make sure you have permission to contact the recipients in the first place - since this technique is often used on older lists that haven’t been sent to in a while. As we state in our anti-spam policy, permission doesn’t age well and you can’t use Campaign Monitor to email anyone you haven’t contacted in the last 2 years.
You’ve got permission, what’s next?
That’s it, we’re done. By adding that link to your subscription confirmation email, the variables will automatically get replaced with the values in your list that your sending to. Give the recipients a couple of weeks to confirm their subscription, then moving forward you should only send to the new confirmed list.
And don’t forget you can test this by previewing your campaign in Step 4.1 when you’re creating a new campaign.
Update: A newer version of this process can be found in our FAQ.
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