It’s been a long time coming, but today I’m excited to announce that our new A/B testing feature we announced a while back is now live and available in all accounts.
Like we mentioned in the original announcement, we’ve worked hard to make sending an A/B campaign just as easy as sending a regular one. You can test different subject lines or sender details in a matter of seconds. If you have the time to create a simple design variation for your campaigns, this is also a breeze to test. I really can’t think of a good reason to send a regular old campaign any more.
The best part, you learn something from every single test you run.
One of my favorite new features that come with the A/B testing update are benefit estimates. Basically, after the test is run and the winning version is sent to the remainder of your subscribers, we’ll look at how much better the winning version performed in your test and extrapolate that across the rest of your campaign results. Check out the screenshot below for a campaign that received an additional 819 clicks by sending the winning version.
Benefit estimates give you a great indication on the total benefit gained from running the test. It’s also a great way to justify testing to your clients or the powers that be.
Now that A/B testing is out, we can roll out a host of other sweet new features we’ve been hard at work on. To help you get the most out of A/B testing, we’ll also be starting a new blog series next week with loads of info on how to plan a test, what you can test and different approaches you and your clients might want to try.