By Ros Hodgekiss on 17th February 2010
There are many reasons why we’re impressed by Panic (the purveyors of ‘shockingly good Mac software’), however this email back in January really got us giddy. Here is an example of a permission reminder done just right - it not only explains how they got your contact details, but why they’re contacting you and what they will be sending in the future. Finally, you have the option to jump off their list. Given how lovely this email is, you would have to possess a very hard heart to unsubscribe.
Permission reminders are unfortunately, seldom sent, however their value in re-engaging subscribers simply can’t be beat. Here are a couple of reasons why you should send them:
In short, if you haven’t contacted your list in a while, you’re merging lists, or you plan on changing the frequency of your newsletters, then a permission reminder email is not only best practice, but graceful manners.
There are other reasons why we simply love this newsletter - from the use of the
text-shadow CSS3 property to create a letterpress effect (which degrades gracefully), the airmail motif created using / /’s, to its visual consistency with the Panic site. Best of all, the message isn’t lost with images turned off - even the “Unsubscribe From eList” button contains editable text.
We’re looking forward to seeing more email newsletters from Panic - you only need to use their products or visit their blog to see how high they set the bar. Many thanks to Cabel Sasser for letting us pull apart his snazzy permission reminder; it’s always a pleasure to see an email with good looks to rival the brains behind it.
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