Translating the templates in our builder - we need your help!

By Ros Hodgekiss on 7th November 2011

First up, we’ll come clean here. While our template builder has sped up the process of creating templates for many designers, the inclusion of English terms like ‘Unsubscribe’ and ‘Web version’ has made the resulting templates slightly tricky to use for customers who send their campaigns in Danish, Dutch or one of many commonly-used languages. Naturally, it wasn’t long before we received feedback to this effect.

If you send in a language other than English, we want to make things right by providing an easy way to have terms like ‘Unsubscribe’ and ‘Web version’ translated into your language. The thing is, we don’t want to rely on robots or second-guessing, especially when there are great people like you who know what’s best when it comes to email campaigns.

For this reason, we would like to ask for your help in translating some of the default words and phrases that appear in our templates.

Filling in the form below will only take a minute or two, but it will massively benefit designers and clients across the world. Once we’ve collected a variety of translations, we’ll look towards adding a simple language selector to the template builder and taking the hard work out of localizing your campaigns.

Finally, a big thank you for your feedback and for helping us improve. We owe a lot to our international customers and hope to return the favor by building a better app for everyone.


  • Bart Vandebeek
    8th November

    Will the forms used for forwarding, preferences, ... also be updated?

  • David Greiner
    8th November

    @Bart, the forward to a friend and preference center pages are already available in dozens of languages. You can set the language you’d like to use under “Client Settings” for each client in your account.

  • Tom Dekens
    8th November

    @david, most of our campaigns are sent in two languages. In the preference center, you can only choose one language for all subscribers. Could you guys make it work using a querystring parameter? (for ex.

  • Ismo Ruotsalainen
    8th November

    Oh, this is great news! Just sent you a finnish translations. In fact, there are no single word for “subscribe” and couple others in finnish language but there are some common phrases which would be understood by (almost) everyone.

  • Kaelig
    9th November


    Great news guys, our clients will really appreciate it.

    I hope the French version I submitted will help you.

    If I can be of any help with the translation of unsubscribe landing pages and default messages, let me know.

    Cheers from Brittany, France.

  • Vito Tardia
    9th November

    Great news! Is this a first step towards a multi-language CM?


  • Chr1s
    17th November

    Hi guys, great idea, just sent in suggestions for Dutch translation.

    However, wouldn’t it be an even better idea to make these texts (also) editable in the template builder. With pre-translated, but non-editable texts it’s a matter of “One size must fit all”. A little more flexibility (without the need of downloading en re-uploading the template) would be great.

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