The other day, I came across a timely post on Smashing Magazine, titled ‘Publish What You Learn’. Timely, because I was amidst writing our recent post on removing spacing from tables in Outlook, knowing that this newly-discovered tip would be sure to help other email designers. While Smashing’s post was focused on the benefits of sharing your web development know-how, I felt that the ‘publish what you learn’ mantra was even more relevant to email design, where the quirks are many, but often, information on email rendering issues is very thin on the ground.
Previously, I’ve encouraged customers to contribute to blogs, or better, start their own. In one case, the response was, ‘Oh, but no-one would read a blog by little old me’, which in my impression was shrugging off a good opportunity. In reality:
There aren’t that many email marketing ‘celebrities’, either. This is a field where you can produce great work and stand out.
Blog posts on email design tend to get a lot of attention. In the last year, a single post on background images in email received over 62k hits from Google alone! That doesn’t count all the reposting and tweeting that often occurs.
The bottom line is, if you’re designing for email and you come across a good piece of advice or a fix to some Outlook quirk, just publish it. Sharing what you know will not only help countless other people, but it could really lift your profile, too.