Segments in autoresponders now available

By Nerida Cook on 30th April 2014

We know how important segmentation is in allowing you to target your subscribers with the most relevant content. So in the last few months we’ve been doing a lot of work on our segments feature, including releasing our new segments builder and extending the way rules could be created.

We're now excited to unveil one of our most popular feature-requests - segments in autoresponders. You can now use what you know about your subscribers to send them more relevant autoresponder emails and combine the power of the most relevant message with sending it at the best time.

send autoresponder to a segment

Here are a few ways you might want to use segments in autoresponders:

Personalized welcome emails

Say you run an online clothing store and capture whether someone is male or female when they sign up. Now you can use that information to send gendered versions of your welcome email and make your communications highly targeted from the very beginning.

segmented welcome email

Targeted birthday emails

If you're sending birthday emails to customers using the anniversary of a date autoresponder option, you could apply segments to make the campaign even more relevant. For example, you could identify VIP customers based on how much they’ve spent with you over the past year, and then target the VIP customer segment with an extra special birthday gift.

Subscription renewal series

Or finally, say you sell annual virus protection software subscriptions. Using the exact match of a date autoresponder option you could set up a series that sends a renewal notification out 30 days before the subscription expiration date. You can then use information on whether someone has paid or not paid, to target those who have not renewed at the 15 day mark and then again at the 7 day mark. Each email in the series would only be sent to those who fell into the segment 'have not paid', which would automatically refresh each time updated payment information was uploaded.

We know a lot of you were keen to see this feature so we’re really excited to share it with you. We look forward to seeing how you use it to improve how you communicate with subscribers and ultimately drive better results from your email marketing.

12 Comments

  • Mika Tuupola
    1st May

    You just made my day. Thank you!

  • Arienne Holland
    1st May

    Cannot wait! Thank you so much.

  • Cameron Payne
    1st May

    Great!

    Can only NEW subscribers be targeted in the segment, or can subscribed users who register via a different form and qualify in a new segment be included in the autoresponder as well?

    An example of this is having a custom form setup for contest entries. The autoresponder would need to include those who have already been a subscriber, but have entered into a new segment.

  • Carissa Phillips
    1st May

    So glad we could make your day, Mika!

    Hi Cameron, existing subscribers can trigger autoresponders so long as they are 1) in the selected segment, and, 2) their subscribe date, or date-based field, fits within the timing of the autoresponder (depending on which type of autoresponder you’ve created).

    For example, existing subscribers who signed up more than a week ago would *not* trigger a subscription-based autoresponder which sends its first email 3 days after signup, even though they are present in the selected segment.

  • Ingrid
    1st May

    Great addition to an already Fab service, thanks !!

  • Zander Grinfeld
    14th July

    Hi,

    Can I just clarify someone - if we select autoresponders to people in a specific segment, will they get an email if they move into that segment even if they are already list.

    eg if someone moves from a ‘subscriber’ segment to a ‘member’ segment (both within the same list), and we want to send them a welcome email - will that work?

  • Paul West
    14th July

    Hey Zander, great question! If your autoresponder is set to send on sign up, then the email won’t be triggered if the subscriber is already in the list. Even if they are moved to another segment.

    Depending on how your segments are defined, you might be able to use a date based autoresponder to set that up. The segment could be based on whether a date is supplied and you could then input the date that you want the autoresponder to start sending. Could that work for you?

  • Zander
    15th July

    hmm - it would mean adding a custom field which is populated by the date that the user’s status changes (ie when they pay to become a member) and updating the list via the API - which could be tricky.

    Can I vote for full segment based autoresponders - so the initial criteria is when a user joins a segment, not a list.

  • Paul West
    15th July

    Hey Zander! Absolutely, I have added a vote on your behalf to allow autoresponders to be triggered when a subscriber joins a segment.

    If we are able to go ahead with that, we’ll be able to let you know.

  • Jay
    3rd March

    Just to add my 2c - I am in the same position as Zander. I was eagerly waiting for segment based autoresponders - only to find that I still can’t trigger an autoresponder to a subscriber by updating their details. Still hoping you will enable this functionality soon.

  • Ros Hodgekiss
    4th March

    Hi there Jay, having autoresponders that send when a subscribers’ custom fields are updated is certainly on our radar. Thank you so much for letting us know that this is something you need - hopefully we’ll have some positive news for you one day :)

  • Paul Mighty
    24th April

    Throwing in another vote for Automation control based on Custom Fields rules and triggers.

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