It used to be so easy to get the attention of your target customers. You’d have a new product or event to announce so you’d craft up an email campaign, send it to a list and watch the clicks and sales come rolling in.
But then it all changed. People’s attention span got shorter and the number of marketing messages competing for their attention got bigger.
But what if you knew of a way to truly capture and maintain your readers attention? In this post, we’ll show you how storytelling can increase your email click-through rate and give you a 3-part formula you can use to craft a great story for your next email campaign.