Webinar: Using Zapier to streamline your email marketing

Tired of manually updating your subscriber lists? Join us for our webinar on Wednesday, March 25 at 10am PST / 1pm EST / 5pm GMT, when we’ll be sharing some of the secrets behind automatically keeping data between apps current, with no coding needed.

Read this post Posted by Ros Hodgekiss

How to use email automation to learn more about your customers

If there’s anything I’ve learned from working for Campaign Monitor, it’s that talking to and understanding your customers is the best way to grow your business.

Nobody can tell you the things your customers can. The way they use your product, the problem it solves for them, and why they chose you over your competitors are secrets only your customers know.

But how do you learn about your customers when you have a million other things to do?

In this post, we’ll show you how you can use email automation to automate the process of reaching out and getting to know your customers.

Read this post Posted by Aaron Beashel - 3 Comments

How ConversionLab used email automation to convert lost website visitors into $120,000 in revenue

Have you ever looked at your website analytics and been disappointed by the number of people that leave your website without converting?

You’re not alone. In fact, only 2% of website visitors convert with 98% of visitors leaving and potentially never returning.

In this post, we’ll show you how Campaign Monitor customer ConversionLab used email automation to get some of the 98% of lost visitors back and convert them into $120,000 in revenue.

Read this post Posted by Aaron Beashel - 6 Comments

Why you need to integrate your business apps with your email marketing tool

Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business?

If so, it’s likely that you have a lot of information about your customers sitting in those tools. Information like name, email, location, gender, purchase history and more.

That’s incredibly valuable information to have in your email marketing tool. You could use it to segment your lists, trigger autoresponders or even dynamically change the content of your newsletters to suit the characteristics of each individual subscriber.

In this post, we’ll show you how integrating your business apps can help you grow your revenue and give you the tools you need to make it happen.

Read this post Posted by Aaron Beashel - 5 Comments

How to use email to get customer feedback and grow your business

When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and making sure we were writing about subjects people wanted to read about.

Getting qualitative feedback from your customers or audience like that is incredibly important, and email is a fantastic way to do it.

So in this post, we’ll show you how to create a great feedback email that will deliver insights you can use to grow your business.

Read this post Posted by Aaron Beashel

Lessons learnt from sending localized email marketing campaigns

To become fluent in how your customers’ want to communicate with your brand, take a look at our free Guide to Localizing your Email Campaigns. Featuring tried-and-tested advice as well as real-world email marketing campaigns, it’s a unique guide to running international marketing campaigns.

Read this post Posted by Ros Hodgekiss

How to increase your email click-through rate using storytelling

It used to be so easy to get the attention of your target customers. You’d have a new product or event to announce so you’d craft up an email campaign, send it to a list and watch the clicks and sales come rolling in.

But then it all changed. People’s attention span got shorter and the number of marketing messages competing for their attention got bigger.

But what if you knew of a way to truly capture and maintain your readers attention? In this post, we’ll show you how storytelling can increase your email click-through rate and give you a 3-part formula you can use to craft a great story for your next email campaign.

Read this post Posted by Aaron Beashel - 8 Comments

4 event invite emails you can learn from

You may have composed an email invite for an event or two in your time, and you’ve probably seen a few in your inbox as well.

But have you ever wondered what elements of an email invite compel people to convert?

In this post, we’ve pulled a few invite emails from our Gallery and analysed them for conversion. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you ideas you can apply to your next event invite email to increase ticket sales and attendance.

Read this post Posted by Aaron Beashel - 1 Comments

The 7 types of images that can help improve your email click-through rate

Looking for images to create emotion, or summarize ideas in your email campaigns? We look at the types of images that are commonly used to drive conversions - and how you can find, personalize and really make the most of them in your email campaigns.

Read this post Posted by Aaron Beashel - 5 Comments

How to create a killer value proposition for your next email campaign

Imagine you’ve just released an amazing new product that is going to make your customer’s lives significantly better.

You craft up a great launch email and hit send. But when you look at the reports, you notice your click-through rate is low. Why aren’t people excited about the new product?

It could be that the value proposition you used in your email missed the mark.

In this post, we’ll explain what a value proposition is and show you the 3 critical elements of a killer value proposition that will get your emails clicked and your products sold.

Read this post Posted by Aaron Beashel - 6 Comments
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