Does your business have salespeople whose job it is to convert new leads into customers?
If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy.
So what are you supposed to do with those leads? You’ve spent valuable time and money getting them, so you need to do something.
Enter email marketing.
In this post, we’ll show how you can set up a simple email workflow that can help convert more of those leads into customers over time.