How to use UTM codes to track the success of your email marketing

How do you track the success of your email marketing efforts?

While measuring open and click-through rates are a great start, it’s useful to understand what people do on your website after they click-through from your campaigns.

In this post, you’ll learn what UTM codes are, how you can add them to your email campaigns, and the kind of reporting you can access once they’re enabled.

Read this post Posted by Kim Stiglitz - 1 Comments

4 ways to use data to enhance the effectiveness of your email marketing

In this post, we’ll explore the types of data you can use in your email marketing to make it more effective.

Read this post Posted by Andrew King - 6 Comments

6 Simple Email Marketing Metrics You Can Use to Get Better Results

In this post, we discuss six simple email marketing metrics to keep an eye on and how you can use them to improve your email campaigns.

Read this post Posted by Kim Stiglitz - 3 Comments

7 Essential Tips to Creating Mobile Friendly Emails

If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your subscribers and drive results. In this post, we share seven essential tips to creating mobile-friendly email campaigns.

Read this post Posted by Kim Stiglitz - 7 Comments

5 Email Tests You Need to Run Right Now for Better Results

As a modern marketer, there are a million demands on your time and testing your email marketing campaigns may often end up relegated to the bottom of your list. But testing doesn’t have to be time-consuming and the opportunities you can uncover to improve and optimize your results can be priceless.

Read this post Posted by Kim Stiglitz - 5 Comments

8 sites to help you get awesome icons for your email marketing campaigns

Visual content is becoming increasingly more important in your email campaigns, but the problem is coming up with new imagery for every email marketing campaign is tough.

Stock icon sites are a great way to get around this, but they’re not all created equal.

So to make your life a bit easier, we spent a few hours trawling the web to find the 8 most awesome icon sites that you can use to find great icons for your email marketing campaigns.

Read this post Posted by Samantha Ferguson - 6 Comments

6 elements of an effective event invitation email campaign

Do you run events for your business?

Regardless of whether it’s a launch event, networking event or a conference, the effectiveness of your event is directly related to the number of attendees you get through the door.

And there’s no better way to reach an audience and increase attendees than email.

In this post, we’ll share with you the 6 key elements of an effective event invitation email and show you some examples of invitation campaigns that got it right.

Read this post Posted by Aaron Beashel - 2 Comments

The anatomy of a high-converting email newsletter

Do you send an email newsletter to help drive sales and revenue for your business?

You’re not alone. In fact, according to our own research, email newsletters are still one of the most popular types of email campaigns marketers send.

But do you know the different elements to include in your newsletter to get the best results? If not, you could be missing out on valuable clicks and sales.

In this post, we’ll share with you 6 key elements to include in your newsletter to help increase the conversions and drive more sales & revenue.

Read this post Posted by Aaron Beashel - 5 Comments

5 elements of a high-converting marketing offer email

If you’re like most marketers, you rely on email marketing to drive results for your business.

One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers of new products, special promotions, exclusive discounts, etc.

These campaigns are great as they directly drive sales and revenue for your business. But do you know what elements to include in those emails to get people to click-through?

In this post, we’ll share with you the 5 key elements of a high-converting marketing offer email and show you some examples from our email gallery of marketing offer campaigns that got it right.

Read this post Posted by Aaron Beashel - 3 Comments

How to create a curated email newsletter that drives results for your business

Email marketing is the most effective channel available to marketers today.

It can help keep your business top of mind, build thought leadership around your brand and generate sales. But it also requires content, and content can be time-consuming to create.

So how can marketers like you send engaging email newsletters without spending hours creating content?

The answer is creating a curated newsletter.

In this post, we’ll show you what a curated email newsletter is and walk you through the process of setting up a curated newsletter that drives results for your business.

Read this post Posted by Aaron Beashel - 4 Comments
  1. 1
  2. 2
  3. 3

Sign up for free.
Then send campaigns for as little as $9/month

Create an account