Imagine you’ve got this great new feature you’re about to announce to your subscribers.
You know they are going to love it, and you can’t wait to tell them it’s finally here. You send out the email and everything looks great, but when you look at the results you notice your click-through rate is lower than you’d like.
So what went wrong? It could be that the tone of your email wasn’t quite right.
In this post, we’ll show you how positivity increased our click-through rate by 22% and give you 3 ways you can leverage it to improve your next email campaign.