How to increase your email click-through rate using storytelling

It used to be so easy to get the attention of your target customers. You’d have a new product or event to announce so you’d craft up an email campaign, send it to a list and watch the clicks and sales come rolling in.

But then it all changed. People’s attention span got shorter and the number of marketing messages competing for their attention got bigger.

But what if you knew of a way to truly capture and maintain your readers attention? In this post, we’ll show you how storytelling can increase your email click-through rate and give you a 3-part formula you can use to craft a great story for your next email campaign.

Read this post Posted by Aaron Beashel - 9 Comments

4 event invite emails you can learn from

You may have composed an email invite for an event or two in your time, and you’ve probably seen a few in your inbox as well.

But have you ever wondered what elements of an email invite compel people to convert?

In this post, we’ve pulled a few invite emails from our Gallery and analysed them for conversion. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you ideas you can apply to your next event invite email to increase ticket sales and attendance.

Read this post Posted by Aaron Beashel - 1 Comments

The 7 types of images that can help improve your email click-through rate

Looking for images to create emotion, or summarize ideas in your email campaigns? We look at the types of images that are commonly used to drive conversions - and how you can find, personalize and really make the most of them in your email campaigns.

Read this post Posted by Aaron Beashel - 5 Comments

How to create a killer value proposition for your next email campaign

Imagine you’ve just released an amazing new product that is going to make your customer’s lives significantly better.

You craft up a great launch email and hit send. But when you look at the reports, you notice your click-through rate is low. Why aren’t people excited about the new product?

It could be that the value proposition you used in your email missed the mark.

In this post, we’ll explain what a value proposition is and show you the 3 critical elements of a killer value proposition that will get your emails clicked and your products sold.

Read this post Posted by Aaron Beashel - 6 Comments

How we use progressive enhancement to improve our email templates

Styling text with minimal markup shouldn’t be a pipe dream for email designers - and nor should using modern approaches to content and presentation.

In this post, the team behind the email templates in our builder explain how we use progressive enhancement to give our layouts a truly unique look.

Read this post Posted by Stig Morten Myre - 7 Comments

How to turn your plain-text emails into conversion machines

We’re pretty big fans of beautiful HTML emails over here at Campaign Monitor.

We recently compiled the top 100 of them from 2014, launched a free tool to help you create them, and regularly write about them on this very blog.

However, one thing we don’t talk about as much are plain-text emails and how to use them to drive conversions.

That’s why in this post, we wanted to share with you some best practices for sending plain-text emails that convert.

Read this post Posted by Aaron Beashel - 5 Comments

Get set for 2015 with General Assembly’s “Future of Email Marketing”

Want to know about email marketing’s big trends for the year ahead? Subscribe to our series, “Three for Three: The Future of Email Marketing”, delivered to your inbox for free in partnership with General Assembly.

Read this post Posted by Ros Hodgekiss

How to write better subject lines using the EMV Index

Do you find it difficult to write great email subject lines?

Although there are a number of subject line formulas that can help it can be hard to know if what you’re writing is really resonating with your audience and compelling them to open your emails.

That’s why when we learnt that headlines with a high Emotional Marketing Value (EMV) increased conversions, we wanted to dissect the process and share it with you.

So in this post, we’ll show you how to use the EMV Index to improve your email subject lines and increase your open rates.

Read this post Posted by Aaron Beashel - 3 Comments

The 3 things that email marketers should prioritize this year

How can you improve your email marketing in 2015? We look at the 3 things you’re going to hear a lot about in the year ahead - and why it pays to get on top of them now.

Read this post Posted by Ros Hodgekiss - 3 Comments

See 100 of the best email campaigns of 2014

Need email marketing ideas for the year ahead? We’ve gathered 100 of this year’s best designs into a free guide, featuring household names like Buzzfeed, Rip Curl and UNICEF, as well as respected, design-oriented companies like Realmac, Panic and more. Each design has been thoughtfully accompanied by analysis, subject lines, designer details and a mobile view, making this the most comprehensive look at what works in the inbox.

Read this post Posted by Ros Hodgekiss - 10 Comments
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