8 sites to help you get awesome icons for your email marketing campaigns

Visual content is becoming increasingly more important in your email campaigns, but the problem is coming up with new imagery for every email marketing campaign is tough.

Stock icon sites are a great way to get around this, but they’re not all created equal.

So to make your life a bit easier, we spent a few hours trawling the web to find the 8 most awesome icon sites that you can use to find great icons for your email marketing campaigns.

Read this post Posted by Samantha Ferguson - 7 Comments

6 elements of an effective event invitation email campaign

Do you run events for your business?

Regardless of whether it’s a launch event, networking event or a conference, the effectiveness of your event is directly related to the number of attendees you get through the door.

And there’s no better way to reach an audience and increase attendees than email.

In this post, we’ll share with you the 6 key elements of an effective event invitation email and show you some examples of invitation campaigns that got it right.

Read this post Posted by Aaron Beashel - 3 Comments

The anatomy of a high-converting email newsletter

Do you send an email newsletter to help drive sales and revenue for your business?

You’re not alone. In fact, according to our own research, email newsletters are still one of the most popular types of email campaigns marketers send.

But do you know the different elements to include in your newsletter to get the best results? If not, you could be missing out on valuable clicks and sales.

In this post, we’ll share with you 6 key elements to include in your newsletter to help increase the conversions and drive more sales & revenue.

Read this post Posted by Aaron Beashel - 5 Comments

5 elements of a high-converting marketing offer email

If you’re like most marketers, you rely on email marketing to drive results for your business.

One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers of new products, special promotions, exclusive discounts, etc.

These campaigns are great as they directly drive sales and revenue for your business. But do you know what elements to include in those emails to get people to click-through?

In this post, we’ll share with you the 5 key elements of a high-converting marketing offer email and show you some examples from our email gallery of marketing offer campaigns that got it right.

Read this post Posted by Aaron Beashel - 3 Comments

How to create a curated email newsletter that drives results for your business

Email marketing is the most effective channel available to marketers today.

It can help keep your business top of mind, build thought leadership around your brand and generate sales. But it also requires content, and content can be time-consuming to create.

So how can marketers like you send engaging email newsletters without spending hours creating content?

The answer is creating a curated newsletter.

In this post, we’ll show you what a curated email newsletter is and walk you through the process of setting up a curated newsletter that drives results for your business.

Read this post Posted by Aaron Beashel - 4 Comments

How to use email to increase the ROI of your events

Planning, or marketing an event? Here are a few hints and tips for taking the busy work out of managing attendee information, plus sending both pre-event and follow-up email marketing campaigns.

Read this post Posted by Ros Hodgekiss - 8 Comments

5 email campaigns that will help you convert more leads into customers

Does your business have salespeople whose job it is to convert new leads into customers?

If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy.

So what are you supposed to do with those leads? You’ve spent valuable time and money getting them, so you need to do something.

Enter email marketing.

In this post, we’ll show how you can set up a simple email workflow that can help convert more of those leads into customers over time.

Read this post Posted by Aaron Beashel - 7 Comments

5 email campaigns all eCommerce companies should be sending

eCommerce companies are in a unique position to get incredible value from email marketing.

You can send a campaign and within minutes watch revenue come in the door, as people click-through from your campaign and make a purchase on your site.

But are you leveraging the power of email to it’s full potential?

In this post, we’l share with you 5 campaigns all eCommerce businesses, regardless of size or complexity, can start sending today to drive more sales and revenue.

Read this post Posted by Aaron Beashel - 11 Comments

What every marketer needs to know to help get their emails delivered

If you’re like most marketers, you probably focus your time on building your list, designing great emails and writing amazing copy.

This is great, but have you ever given thought to the deliverability of your email campaigns?

In this post, I wanted to share with you what actually determines whether your email makes the inbox and what you can do to ensure your subscribers are receiving your campaigns.

Read this post Posted by Aaron Beashel - 6 Comments

12 tools to help you capture more email addresses on your website

Building your email list should be a top priority for all marketers.

With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an increasingly important channel for marketers.

There are a number of different ways you can build your email list, but none more effective than through your website.

In this post, we wanted to share with you a couple of different ways you can use your website to build your list, as well as a few tools that can help you make it happen.

Read this post Posted by Aaron Beashel - 3 Comments
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