Use the 4 P’s technique to write great email copy that gets results

Writing great email copy can be challenging.

Yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.

So how can you ensure your email copy is working to get you the maximum amount of clicks and conversions possible?

In this post, we’ll teach you the 4 P’s copywriting technique to help you write amazing email copy that gets results.

Read this post Posted by Aaron Beashel - 3 Comments

How to get your subscribers in the habit of opening and reading your email campaigns

Are there certain marketing emails from companies that you always open, yet others that you totally ignore?

It’s a behaviour I’ve noticed in my own email reading habits, and I wanted to research a bit more about why we do it and what the implications for marketers are.

In this post, we’ll explain to you the research behind how habits are formed and give you actionable advice on how to get your subscribers into the habit of opening and reading your campaigns

Read this post Posted by Aaron Beashel - 1 Comments

How bricks-and-mortar businesses can build a customer email list

As a bricks-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for bricks-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel - 1 Comments

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss

Webinar: Using Zapier to streamline your email marketing

Tired of manually updating your subscriber lists? Join us for our webinar on Wednesday, March 25 at 10am PST / 1pm EST / 5pm GMT, when we’ll be sharing some of the secrets behind automatically keeping data between apps current, with no coding needed.

Read this post Posted by Ros Hodgekiss

How to use email automation to learn more about your customers

If there’s anything I’ve learned from working for Campaign Monitor, it’s that talking to and understanding your customers is the best way to grow your business.

Nobody can tell you the things your customers can. The way they use your product, the problem it solves for them, and why they chose you over your competitors are secrets only your customers know.

But how do you learn about your customers when you have a million other things to do?

In this post, we’ll show you how you can use email automation to automate the process of reaching out and getting to know your customers.

Read this post Posted by Aaron Beashel - 3 Comments

How ConversionLab used email automation to convert lost website visitors into $120,000 in revenue

Have you ever looked at your website analytics and been disappointed by the number of people that leave your website without converting?

You’re not alone. In fact, only 2% of website visitors convert with 98% of visitors leaving and potentially never returning.

In this post, we’ll show you how Campaign Monitor customer ConversionLab used email automation to get some of the 98% of lost visitors back and convert them into $120,000 in revenue.

Read this post Posted by Aaron Beashel - 6 Comments

Why you need to integrate your business apps with your email marketing tool

Do you use various software tools, like an accounting package, CRM or eCommerce platform, to help you run your business?

If so, it’s likely that you have a lot of information about your customers sitting in those tools. Information like name, email, location, gender, purchase history and more.

That’s incredibly valuable information to have in your email marketing tool. You could use it to segment your lists, trigger autoresponders or even dynamically change the content of your newsletters to suit the characteristics of each individual subscriber.

In this post, we’ll show you how integrating your business apps can help you grow your revenue and give you the tools you need to make it happen.

Read this post Posted by Aaron Beashel - 7 Comments

How to use email to get customer feedback and grow your business

When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and making sure we were writing about subjects people wanted to read about.

Getting qualitative feedback from your customers or audience like that is incredibly important, and email is a fantastic way to do it.

So in this post, we’ll show you how to create a great feedback email that will deliver insights you can use to grow your business.

Read this post Posted by Aaron Beashel

Lessons learnt from sending localized email marketing campaigns

To become fluent in how your customers’ want to communicate with your brand, take a look at our free Guide to Localizing your Email Campaigns. Featuring tried-and-tested advice as well as real-world email marketing campaigns, it’s a unique guide to running international marketing campaigns.

Read this post Posted by Ros Hodgekiss
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