5 email campaigns that will help you convert more leads into customers

Does your business have salespeople whose job it is to convert new leads into customers?

If so, it’s an unfortunate fact of life that over 50% of leads generated by businesses are qualified but not yet ready to buy.

So what are you supposed to do with those leads? You’ve spent valuable time and money getting them, so you need to do something.

Enter email marketing.

In this post, we’ll show how you can set up a simple email workflow that can help convert more of those leads into customers over time.

Read this post Posted by Aaron Beashel - 7 Comments

5 email campaigns all eCommerce companies should be sending

eCommerce companies are in a unique position to get incredible value from email marketing.

You can send a campaign and within minutes watch revenue come in the door, as people click-through from your campaign and make a purchase on your site.

But are you leveraging the power of email to it’s full potential?

In this post, we’l share with you 5 campaigns all eCommerce businesses, regardless of size or complexity, can start sending today to drive more sales and revenue.

Read this post Posted by Aaron Beashel - 9 Comments

What every marketer needs to know to help get their emails delivered

If you’re like most marketers, you probably focus your time on building your list, designing great emails and writing amazing copy.

This is great, but have you ever given thought to the deliverability of your email campaigns?

In this post, I wanted to share with you what actually determines whether your email makes the inbox and what you can do to ensure your subscribers are receiving your campaigns.

Read this post Posted by Aaron Beashel - 6 Comments

12 tools to help you capture more email addresses on your website

Building your email list should be a top priority for all marketers.

With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an increasingly important channel for marketers.

There are a number of different ways you can build your email list, but none more effective than through your website.

In this post, we wanted to share with you a couple of different ways you can use your website to build your list, as well as a few tools that can help you make it happen.

Read this post Posted by Aaron Beashel - 3 Comments

Use the 4 P’s technique to write great email copy that gets results

Writing great email copy can be challenging.

Yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.

So how can you ensure your email copy is working to get you the maximum amount of clicks and conversions possible?

In this post, we’ll teach you the 4 P’s copywriting technique to help you write amazing email copy that gets results.

Read this post Posted by Aaron Beashel - 3 Comments

How to get your subscribers in the habit of opening and reading your email campaigns

Are there certain marketing emails from companies that you always open, yet others that you totally ignore?

It’s a behaviour I’ve noticed in my own email reading habits, and I wanted to research a bit more about why we do it and what the implications for marketers are.

In this post, we’ll explain to you the research behind how habits are formed and give you actionable advice on how to get your subscribers into the habit of opening and reading your campaigns

Read this post Posted by Aaron Beashel - 1 Comments

How bricks-and-mortar businesses can build a customer email list

As a bricks-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for bricks-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel - 1 Comments

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss

Webinar: Using Zapier to streamline your email marketing

Tired of manually updating your subscriber lists? Join us for our webinar on Wednesday, March 25 at 10am PST / 1pm EST / 5pm GMT, when we’ll be sharing some of the secrets behind automatically keeping data between apps current, with no coding needed.

Read this post Posted by Ros Hodgekiss

How to use email automation to learn more about your customers

If there’s anything I’ve learned from working for Campaign Monitor, it’s that talking to and understanding your customers is the best way to grow your business.

Nobody can tell you the things your customers can. The way they use your product, the problem it solves for them, and why they chose you over your competitors are secrets only your customers know.

But how do you learn about your customers when you have a million other things to do?

In this post, we’ll show you how you can use email automation to automate the process of reaching out and getting to know your customers.

Read this post Posted by Aaron Beashel - 3 Comments
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