Speed up your email campaigns with 6 essential code & workflow tips

How can you get faster email campaigns out the door… Faster? Email marketing expert Becs Rivett shared with us her tips for not only reducing email payloads, but getting email designs from sketch to send as quickly as possible.

Read this post Posted by Ros Hodgekiss - 11 Comments

Increase your email open rates using this Hollywood storytelling technique

Have you ever experienced that moment when a TV show finishes on a cliffhanger and you just have to watch the next episode to find out what happens?

What is it about those shows that make them so addictive? And how good would it be if you could apply those same techniques to your email subject lines so that people just have to open your email campaigns?

In this post, we’ll show you the open loops technique that TV producers use to create gripping endings, and teach you how to apply this to your own subject lines to help get your email campaigns opened.

Read this post Posted by Aaron Beashel - 5 Comments

Are you designing for accessibility?

There are likely more people on your subscriber list with a vision impairment than there are using popular email clients like Gmail.

Despite this, best practices for accessibility in the inbox are not well understood.

That’s why we created the Guide to Accessibility in Email Campaigns. In 3 easy-to-follow chapters, you’ll learn how to send newsletters that everyone can engage with.

Read this post Posted by Ros Hodgekiss

4 tools to help you collaborate on email marketing campaigns

Given the frequently complex nature of email marketing and design work, it pays to choose awesome apps and services to streamline collaboration between clients and colleagues. In this post, we’ll list 4 tools that have greatly helped ourselves and our customers to get on the same page.

Read this post Posted by Aaron Beashel - 5 Comments

How to increase your email click-through rate by 22% using positivity

Imagine you’ve got this great new feature you’re about to announce to your subscribers.

You know they are going to love it, and you can’t wait to tell them it’s finally here. You send out the email and everything looks great, but when you look at the results you notice your click-through rate is lower than you’d like.

So what went wrong? It could be that the tone of your email wasn’t quite right.

In this post, we’ll show you how positivity increased our click-through rate by 22% and give you 3 ways you can leverage it to improve your next email campaign.

Read this post Posted by Aaron Beashel - 5 Comments

5 persuasion techniques to help you write email copy that converts

If you send email marketing campaigns, chances are you find yourself writing a lot of copy.

We’ve previously written about a few copywriting formulas to help you out with this, but those formulas aren’t always appropriate for the message of your email campaigns.

So in this post, we’ve presented 5 techniques for making your email copy more persuasive regardless of what type of email marketing campaign you may be sending.

Read this post Posted by Aaron Beashel - 3 Comments

Use this free Google Analytics dashboard to measure your email marketing

Do you struggle to measure the ROI of your email marketing?

We’ve been spending a bit of time working on reporting internally at Campaign Monitor, and understand it can sometimes be difficult to tie it all together.

So in this post, I want to share with you a free Google Analytics Dashboard you can instantly install in your own account to get a handle on how email is performing for you.

Read this post Posted by Aaron Beashel - 10 Comments

Increase your click-through rate using these 3 principles of conversion-centered design

There’s a lot that goes into an effective email campaign, and it can be hard to know what you need to do to make your emails convert.

But what if you had a structure that helped you understand the fundamentals of high-converting campaigns and how to optimize your own emails before sending?

In this post, you’ll learn the 3 principles of high-converting email campaigns and see actionable tactics you can use to increase your conversion rates.

Read this post Posted by Aaron Beashel - 1 Comments

Increase your email click-through rate using this simple copywriting formula

As a marketer, you probably write a lot of copy.

However, it can often be difficult to know what to say, and how to say it, in order to appeal to your audience and get them to click-through.

In this post, you’ll learn a copywriting technique known as the BAB formula that you can use to write better email copy and improve your email click-through rate.

Read this post Posted by Aaron Beashel - 6 Comments

What Gmail’s new Inbox app means for email marketers

This week, Google introduced a brand new app called Inbox.

It has been billed by the tech press as “the future of Gmail” and has some interesting new features that could change the way people manage their email.

In this post, we’ll show you what Inbox is and the new features and workflows it brings to Gmail users. We’ll also analyse what these new features mean for email marketers and how you can make the most of the new application.

Read this post Posted by Aaron Beashel - 4 Comments
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