Senior Product Marketing Manager (F/T Nashville)

As the Senior Product Marketing Manager, your mission is to ensure the entire organization is aligned on the needs of our buyers & customers, the unique value proposition of our products, and our customer-facing teams are equipped to successfully bring them to market. You will lead the planning, development and execution of the company’s product marketing and communications strategy to make sure our customers understand what makes our products unique, and find deep value in how they can be applied to help improve their business. Ideal candidates have experience as a functional expert in a SaaS technology company. You will be the primary connection point between the Product, Sales and Marketing teams, so your communication, enthusiasm and ability to work cross-functionally is incredibly important.

 

Key Tasks:

  • Develop ideal customer profiles & personas to provide strategic guidance for product development, marketing targeting, and drive mid-funnel sales metrics
  • Lead the product positioning & packaging strategy to serve as a key input for sales enablement and website and marketing material updates to increase traffic, MQLs, CWs
  • Create the overall product narrative, messaging development, and maintain source material for marketing and enablement teams to generate compelling collateral and increase MQLs, CWs
  • Lead GTM strategy development, working closely with product & marketing, to amplify product releases with the goal of increasing product adoption and MQLs
  • Standardize and lead the way in which Product, Marketing, and Enablement teams launch products in-market driving MQLs and NPS
  • Support the marketing content & thought leadership strategy to drive website traffic and ongoing customer engagement
  • Synthesize competitive intelligence to inform sales strategies, positioning, and up-to-date tools (battle cards, competitive responses, etc.), with a view towards improving sales effectiveness.
  • Manage win/loss reporting to provide actionable intelligence

Qualifications & Experience:

 

  • A Bachelor’s degree in business, marketing, or technology or relevant field of study
  • 5-8 years product marketing experience in a SaaS technology company
  • Preferably experience in both SMB and Enterprise
  • Preferably experience working with a portfolio of products
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
  • Experience in crafting positioning, personas, and packaging products
  • Are able to operate independently across a set of cross-functional partners
  • Exposure to performing competitive market analysis
  • Ability to interpret results to action improvements
  • Excellent written and verbal communication
  • Ability to quickly build rapport and maintain interdepartmental relationships

 

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