About Us:

CM Group has the Martech industry’s largest family of email and multichannel marketing products with 70,000+ customers and 180+ billion emails sent annually. We allow our clients to scale across brands as they grow, identifying the right solutions at every step of their journey. Bringing together a diverse group of email marketing platforms under a single umbrella, CM Group is able to offer solutions that meet the needs of every marketer. Initially, our family included Campaign Monitor, Delivra, and Emma, but we have since become home to Liveclicker, Sailthru, Selligent, and Vuture. Our vision is to be the most respected, fastest growing family of marketing technology brands in the world. We have teams all over the globe - from NYC to San Francisco, from London to New Zealand - all working together to make our vision a reality.

The Role:

Campaign Monitor is seeking a Marketing Data Analyst to support ongoing digital and traditional marketing initiatives to optimize our customer acquisition strategy. As a Marketing Data Analyst, your main responsibility is to help the greater marketing organization understand performance and suggest opportunities for improvement based on data. You will surface insights for the greater marketing organization through creating, managing, and expanding marketing dashboards and reporting including but not limited to business performance, marketing campaigns, and paid marketing initiatives. Delivering actionable insights to the greater marketing organization, this role is the perfect opportunity to work in a fast-paced, growing marketing tech environment.

In This Role You Will:

  • Conceptualize and build marketing dashboards and reporting to inform decision making
  • Democratize marketing data across the organization to empower teams to make better business decisions based on data and key insights
  • Perform deep dive as well as ad-hoc exploratory analyses on large volumes of data to help ensure we are achieving our planned goals, and run retroactive analysis on marketing campaigns, and present insights to the broader organization
  • Work hand in hand with decision science and analytics engineering to automate, standardize, schedule, and publish key reports and dashboards to help disseminate data and insights to key leaders and other stakeholders
  • Identify key trends within large data sets and draw insights and recommendations
  • Help create robust tracking of our campaigns, by combining data from ad networks, internal databases, and analytics tools to build LTV and cohort analysis reports
  • Work with a cross-functional team of marketers, designers, and analytics engineers
  • Find effective ways to simplify and communicate analyses to a non-technical audience
  • Comfortable working independently and in a team environment to execute assigned deliverables in a prompt and efficient manner

What We’re Looking For:

  • Bachelor’s degree in a quantitative field of study, such as Data Science, Analytics, Mathematics, Statistics, Research, Computer Science, Information Systems, Engineering, Economics
  • Aptitude to learn in a fast-paced environment 
  • Analytical and problem-solving skills with strong attention to detail
  • Advanced Excel/google sheets skills incl. pivots, index-match, ability to build complex formulas
  • Ability to translate business questions and needs into technical projects and specifications
  • Ability to clearly translate technical data into an output that internal clients can understand
  • Ability to persuasively present and clearly communicate data and conclusions in an organized manner to a wide variety of audiences, up to and including Executive management

Not required, but nice to have:

  • Prior experience with Business Intelligence tools (Looker, Power BI, Tableau, etc.)
  • Ability to use SQL to extract data from large databases such as AWS Redshift or aptitude to learn
  • Proficiency in a statistical programming language (R/Python) a huge plus 
  • Experience with Salesforce and Salesforce Reporting
  • Experience evaluating and optimizing toward marketing KPIs (LTV:CAC, ROAS, conversion rates, etc.)

Perks & Benefits:

  • Competitive compensation and benefits package
  • Life, AD&D, Short and Long Term Disability Insurance
  • 401(k) with 6% company matching
  • Open Time Away 
  • Paid parental leave

#campaignmonitor

 

Apply for this job

Think you're the person for this role? Fill out the form below and someone will be in contact soon.

  • Accept PDF, DOC and DOCX only.OR
  • Accept PDF, DOC and DOCX only.OR