Pastreez bakes up 23x their ROI with CM Commerce.
This flavorful macaron business delivers on customer experience and big revenue goals with the help of CM Commerce.
Looking for macarons delivered straight to your door? Pastreez can do it—and they’ll do it from scratch. With a variety of flavors to choose from, Pastreez makes it easy to create and customize your very own box of these tasty treats. After completing an online order, their team of French chefs gets to work on the macarons, putting together a personalized box that’s delivered fresh to your door within 2-3 days.
Each time a visitor lands on the Pastreez homepage, they receive a pop-up message offering seven free macarons in exchange for their email address. A signup from the popup automatically triggers a full email journey specifically catered to the customer’s long-term experience. Using advanced CM Commerce tools to go far beyond the standard email campaign, Anthony and his wife, co-founders of Pastreez, crafted an extensive customer survey for the popup journey. The survey is entirely adapted to fit their needs, as well as their customers’.
“After choosing CM Commerce, Pastreez now has a global email marketing tool that is robust, has all the features we need, and makes comparing and acting on data easy. A significant amount of our overall revenue now comes from our email marketing with CM Commerce.” — Anthony Rosemond, Co-Founder of PastreezBuild an email like this
Utilizing the CM Commerce abandoned cart recovery feature, Pastreez saw a 50% overall increase in recovery rate. And for the email campaign customers, that percentage rose to more than 150%, resulting in a 7.2% recovery rate.Build an email like this
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