The Project Nursery mission is rooted in a deep desire to guide new and seasoned parents through life’s busiest season of welcoming an additional family member, providing vision, tools, and products for all of their baby nursery needs. Founders, Pam Ginocchio and Melisa Fluhr, truly believe that a nursery should be an extension of the parents’ home; a place that represents their particular style, as well as a personalized and comfortable space for their newborn child.

With expert-generated content, Project Nursery helps to inspire ideas for nursery decor and offers valuable information to parents tackling their first interior design or DIY project together. Through collaborations with top brands, Project Nursery hosts an ecommerce shop where they offer direct access to the most coveted design and decor products.

With the help of CM Commerce, Project Nursery saw a big boom in business.

42% newsletter open rate
$65K in newsletter conversions
We originally used Mailchimp, but it was becoming expensive and we were struggling to meet our ecommerce goals. The CM Commerce abandoned cart feature immediately sold us on the product and remains a huge piece to both our ecommerce strategy and success. Melisa Fluhr, Project Nursery Co-Founder

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