Customers
  • New
  • Engaged
  • Lapsed
Industry
  • Media & Entertainment
  • Non-profit
  • Publishing & Digital Media
  • Retail
  • Technology
  • Travel & Hospitality
Goal
  • Drive a series of actions
  • Drive conversions
  • Increase email engagement

Customer journey ideas for you

Keep people coming back at key moments.

New customers

Welcome, activate or onboard new customers

  • Drive conversions

    Nurture potential customers

    Introduce prospects who have signed up for a trial or offer with incentives to buy...

    • Media & Entertainment
    • Non-profit
    • Publishing & Digital Media
    • Retail
    • Technology
    • Travel & Hospitality
  • Drive a series of actions

    Content offer

    Automatically send a link to a piece of content after someone subscribers.

    • Non-profit
    • Publishing & Digital Media
    • Retail
    • Technology
    • Travel & Hospitality
  • Welcome emails typically have 4x the open rate and 5x the click rate of other messages.

    Source: Experian

Engaged customers

Keep active customers engaged longer

  • Drive a series of actions

    Post-purchase feedback

    Follow up any purchase with a request for product or service feedback, reviews and surveys.

    • Media & Entertainment
    • Non-profit
    • Retail
    • Technology
    • Travel & Hospitality
  • Drive conversions

    Reward new VIP customers

    Reward your most valuable customers with early access to products, discounts, or exclusive offers.

    • Media & Entertainment
    • Non-profit
    • Retail
    • Travel & Hospitality
  • Drive a series of actions

    Net promoter score survey

    Start understanding who your promoters, passives, and detractors are with this pre-built survey.

    • Media & Entertainment
    • Non-profit
    • Publishing & Digital Media
    • Retail
    • Technology
    • Travel & Hospitality
  • Drive a series of actions

    First-purchase feedback

    After their first purchase, ask new customers for feedback.

    • Non-profit
    • Retail
    • Technology
    • Travel & Hospitality
  • Automated emails get 119% higher click rates than broadcast emails.

    Source: Epsilon Email Institute

Lapsed customers

Re-engage lapsing or inactive customers

  • Drive conversions

    Re-engage lapsed customers

    Win back subscribers who haven’t engaged for the last few months.

    • Media & Entertainment
    • Non-profit
    • Retail
    • Technology
    • Travel & Hospitality
  • Drive conversions

    Happy birthday!

    Send a birthday greeting with a promotion or offer and see higher engagement rates.

    • Media & Entertainment
    • Non-profit
    • Publishing & Digital Media
    • Retail
    • Technology
    • Travel & Hospitality
  • Drive a series of actions

    Win-back offers

    Win back lapsed or inactive subscribers by sending an exclusive offer.

    • Media & Entertainment
    • Non-profit
    • Publishing & Digital Media
    • Technology
    • Travel & Hospitality
  • Customer retention reduces marketing costs and increases revenue per customer over time.

    Source: Forbes